Tag: Advertising

Why Godrej Consumer Products set up an in-house ad agency?

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

The FMCG company which spends over Rs 1,000 crore on advertising globally launched Light Box, its in-house ad agency on April 1, 2023.

Asian Paints pays homage to dedicated people and pandals during Durga Puja with new campaign

The ad film is a musical tribute to the resourceful neighbourhood individuals who breathe life into the Sharodiya by simply being a part of it.

Unlike the well-known pageantry of Pujo, the TVC focuses on the preparations that build up to it which is where the essence of the festival resides – in the anticipation and fervour of Agomoni.

ICC World Cup: How much do ad spots during India-Pak match cost? Find out

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

Almost 85 percent of the ad inventory for the Cricket World Cup match between India and Pakistan has been secured, say experts.

How cross-branding impacts the gaming industry

With more people than ever before spending their leisure time on mobile devices, brands are recognising the potential of advertising in this space. (Representative image by Ryland Dean via Unsplash)

As per All India Gaming Federation, the Indian gaming market is expected to grow from $2.8 billion in 2022 to $5 billion in 2025, growing at a CAGR of 28-30 percent.

Flipkart and Amitabh Bachchan: Sense and sensitivity are out, sensationalism is in

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

The democratisation of advertising has brought its benefits. But the overall quality of discourse has sunk to deplorable levels.