Tag: Advertising

India-Pakistan Match: MakeMyTrip hits a six with its Homestays ad?

The ad is a simple print ad. However, it makes use of humour, memes and a little bit of roasting to give the ad a good flavour. (Image sourced from X via @bcci)

This ‘sorry not sorry’ advertisement, conceptualised by creative agency Enormous for MakeMyTrip has created a massive buzz on the internet today, being shared by the likes of ex-cricketer Virender Sehwag as well as Ashneer Grover, co-founder of CrickPe.

Publicis Groupe’s Q3 organic revenue up 5.3 percent

Earlier this month, Sadoun announced the company's return-to-office plan, which will be effective from January, 1, 2024. As per the new mandate, the network's employees are expected to work in the office three days a week and be present every Monday. (Image: Publicis Groupe via YouTube)

Publicis Groupe chairman and CEO Arthur Sadoun focuses on the company’s return to office mandate and AI plans.

The battle for truth in advertising: Challenges and solutions

Ramesh Menon, CEO of audio business, HT Media Group, took to Fever FM’s LinkedIn to announce the seize of operations of Fever FM. (Representative Image: Michael Carruth via Unsplash)

In today’s intensely competitive market, there is increasing pressure on brands to use ethical advertising. CAIT has been active whistle blowers, pulling up errant brands and pushing companies to comply.

Get Real, Do Good, Be Unmissable: HUL’s Shiva Krishnamurthy decodes company’s marketing strategies

Shiva Krishnamurthy, nutrition South Asia foods and beverages head, Hindustan Unilever stated, "Taj Mahal tea is an expertise brand. Its values are expertise, sophistication, connoisseurship, rigour, craftsmanship, etc. I think all these values are embodied by Indian classical music. And the maestros that practise Indian classical music stand for these things. In many ways, by becoming associated with the art form and with the artists, we are able to create the sort of imagery that we want to."

Shiva Krishnamurthy, nutrition South Asia foods and beverages head, Hindustan Unilever, says all brands need to have a purpose beyond just selling the product.

Tesla’s new advertising tactic; plans to expand to countries with potentially large market

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

There have been Tesla ads at the Haneda Airport in Tokyo. The ad runs across the entire wall and showcases Tesla’s Model Y and focuses on the brand’s large supercharger network and its famous autopilot feature.

Recalling the ad frenzy of the 2019 India-Pak World Cup league match

Sectors like electronics, home appliances, luxury lifestyle, clothing, e-commerce, BFSI, and automobiles have shown pronounced growth in CTV advertising expenditure during the festive season. (Image source: Moneycontrol)

As per TAM analysis, Amazon, Kamla Pasand Pan Masala, Disney, Byjus Early Learn App, PhonePe and Fogg were the top brands to advertise during the match.