Tag: Advertising

JWT stalwarts speak out on the death of the agency

Grasp will introduce a new route to partner with MiQ across all markets. The company will continue to operate as an independent business unit under MiQ’s ownership and will retain its current brand. There will be no change to either company’s organizational structure. (Representative Image: Tim Mossholder via Unsplash)

HTA/JWT veterans share their feelings about the merger of Wunderman Thompson and VMLY&R to create VML.

ASCI’s Manisha Kapoor calls out Linkedfluencers

Manisha Kapoor, CEO and secretary-general said, "It is an exciting time for brands and digital campaigns with so many avenues for creative expressions. However, there appears to be a genuine shortage of creative minds for all the content that is sought to be commissioned. Sensationalist and deceptive campaigns appear like short cuts that fill the gap."

The CEO and general secretary of the ad industry’s self-regulatory body talks to Storyboard18 about transparency standards, legal regulations and her expectations from Linkedfluencers.

HDFC Bank’s Vigil Aunty in the face of storm

This backlash highlights the challenges brands face in navigating cultural sensitivities and symbols in their campaigns. (Still from the commercial)

The recently rolled out campaign featuring ‘Vigil Aunty’ led to backlash over her bindi resembling a stop sign.

ICC Cricket World Cup: Mastercard releases a new anthem featuring brand ambassador Mahendra Singh Dhoni

Mahendra Singh Dhoni is seen recalling the moments leading to the historic win 12 years ago at Mumbai’s Wankhede Stadium. It shows scores of fans cheering for the Men in Blue as the team chased down Sri Lankan team’s 275-run target to lift the coveted trophy. (Stills from the anthem)

Powered by Mastercard’s sonic brand tune, the anthem has been designed on the theme of ‘Har fan hai priceless’ (every fan is priceless).

Here are IAA India Chapter’s members for managing committee FY 23-24

Currently, A India Chapter is uniquely positioned with such diverse group of industry leaders from ad-agencies, media, mediatech and advertisers, said Avinash Pandey.

The list of members was decided during the first meeting of the managing committee chaired by re-elected president, Avinash Pandey, chief executive officer, ABP Network.

How Panasonic Life Solutions is ‘loading and lighting’ it right for World Cup & festive season

According to Sunil Narula, The electrical equipment category has been buoyant over the last couple of years, and it has also connected to where the country is progressing, especially in terms of the overall increase in demand for real estate. The initiatives taken by the government in terms of housing for the lowest strata of the country has helped.

Sunil Narula, senior vice president, marketing and sales, Panasonic, shares his insights on influencer marketing strategy, customer trends, market needs and more.

Zee, SUN TV continued to face pressure in September quarter due to weak ad spends

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

The second half of FY24 is expected to bring some respite, thanks to the onset of the festive season and the 2023 Cricket World Cup. Chawla expects to see a gradual recovery in Zee and Sun TV’s advertising revenue, as FMCG companies have started ramping up spending, while new-age companies remain under pressure.

Makemytrip Ad: Lines one can and cannot cross & pitfalls of moment marketing in the social media age

Some netizens are suggesting that the ad was in poor taste given the delicate relationship between India and Pakistan, others are countering that claim and stating that the ad should have been taken in jest while a few are looking at it neutrally. (Image by @ICC via X)

Experts said social media gives everyone access and a voice so brands face flak for almost everything. But virality can backfire. In this case, some said the context was weak and incentivised a rival’s loss.