Advertising – Page 56

redBus rolls a marketing campaign featuring actor Allu Arjun

The campaign further deliberates on two major aspects of the bus seat reservation process that makes a huge difference to travellers - the option of selecting the desired seats, as well as the discounts on offer. (Still from the ad)

The campaign’s narrative connects with redBus’ broader messaging of ‘Apno ko, sapno ko kareeb laye’.

Piyush Pandey brought Indian middleclass soul to Indian advertising: Madhukar Sabnavis

"He pushed us to see the world as a standard and not just be content with being the best in India. But for me and others who worked closely with him, he taught us that while research is important, we must never forget we ourselves are consumers and people, and our experiences and observations also matter," Madhukar Sabnavis on Piyush Pandey.

Madhukar Sabnavis, former vice chairman and director, client relations, Ogilvy, talks about Piyush Pandey’s influence on Indian advertising.

Ogilvy after Piyush Pandey: Can the agency retain creative monopoly amid fierce competition?

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Piyush Pandey’s transition to an advisory role comes at a time when a raft of new agencies and specialist firms seem to be challenging the creative monopoly of ad giants like Ogilvy.

PUMA releases AI-led campaign with Virat Kohli

Puma has confirmed the same to Storyboard18

The campaign is conceptualised by Leo Burnett India.

Piyush Pandey: A leader juggling infinite roles

The first lesson I learned was that good communication work comes from a clear brief, and the clear brief must be concise in just two or three lines. Strategic and clear thinking is a prerequisite for good creative work, and the clearer the thinking, the simpler and more precise the brief, states Vivek Sharma. (Image source: Ogilvy)

Piyush Pandey is a living example of how one can be the same person at work, home, with friends, et al, and be easygoing and successful while doing so, says Vivek Sharma, founder of Altivyst Advisors.

Piyush’s Pandeymonium: The man that shook up Indian advertising

Prakash Varma, director, Nirvana Films says, "Piyush has the loudest laugh in the room but he is also the person who is moved to tears and cries spontaneously when he sees good work." (From left to right: Prakash Varma and Piyush Pandey)

Prakash Varma, director of Nirvana Films, talks about the impact the larger-than-life figure of Piyush Pandey had on him, and the personality traits that made him a true leader.

Explainer: Demystifying MFA websites: What you should know about made-for-ads platforms

MFA sites use deceptive strategies to boost traffic, trapping users with an overwhelming influx of ad impressions. (Representative Image: Igor Miske via Unsplash)

As per a GroupM analysis, such sites manufacture supplies designed to take advantage of flawed media KPIs and take away ad dollars from credible publishers.

This year’s festive season is projected to witness an advertising splurge: Ramsai Panchapakesan

Box office collections in 2023 are expected at Rs 9,736 crore, 8 percent lower than 2022’s take of Rs 10,637 crore. (Representative Image: Desi Mendozavia via Unsplash)

Around 7-8 percent of expenditure this season will be on the back of sports and political ad spends.

Amitabh Bachchan accused for misleading advertisement supporting Flipkart

Bhartia & Khandelwal said that it is most heartening that Bachchan in this advertisement has demeaning the retailers of the nation by making false, baseless and misleading claim and supported a foreign MNC which is an habitual offender of non compliance of rules and law and has indulged into unethical business practices. (Image source: Moneycontrol)

The Confederation of All India Traders (CAIT) national president B C Bhartia & secretary general Praveen Khandelwal highly regretted that in consideration of hefty amount he must have charged for endorsing misleading advertisement of Flipkart.

Raymond’s Sunil Kataria re-elected as chairman of ISA

The other members who are a part of the executive council are Narendra Ambwani, director, Agro Tech Foods; Bharat V. Patel, advisor to BIC Cello (India); Paulomi Dhawan, independent director, Whistling Woods International; Anuj Poddar, managing director and chief executive officer, Bajaj Electricals etc.

Sunil Kataria has been elected for the year 2023-2024.