Tag: Advertising

Emvies 2024: Wavemaker India and Mondelez India win big

Wavemaker India also bagged the Grand Emvie for Mondelez India’s Cadbury Celebrations - Cadbury #MyBirthdaySong campaign which used generative AI to transform the classic birthday song into personalised harmonies.

The Advertising Club hosted the 2024 edition of the Emvies, one of India’s most coveted advertising awards on March 22. Wavemaker India and Mondelez India were the talk of the town.

Ad industry will have to craft campaigns in compliance with data protection law: ASCI’s Manisha Kapoor

According to the report, the rising prominence of GCCs, highlighting India's increasing ability to meet international tech demands, is a key contributor to the country’s growth. (Representative Image: Towfiqu barbhuiya via Unsplash)

Manisha Kapoor, chief executive officer and secretary-general of the Advertising Standards Council of India (ASCI), said extensive audits around utilization of consumers’ current data are underway.

Why is Andre Agassi Praising Leander Paes’ Technique?

In addition to a new redesign of the QR code scanner, CRED will extend its rewarding experience to every transaction on the platform during the cricket season, not just credit card bills.

Leander Paes’s performance saw a host of Indian sports stars such as Sania Mirza, Harsha Bhogle, and Abhinav Bindra cheer on as set after set saw Leander press every advantage.

Ad body ASCI to help advertisers get ready for digital data protection law

The White Paper also encapsulates insights on this complex issue, gathered from a cross-section of businesses across sectors including organizations such as HUL, Google, Dream11, Pepsico, MakeMyTrip, White Rivers Media, Pidilite, UB and Leadsquared.

ASCI has released a whitepaper in collaboration with legal firm Lexplosion to empower stakeholders with actionable knowledge to thrive in the evolving digital landscape.

We had an amazing strike rate of winning pitches over the last 12 months: Parikshit Bhattaccharya, BBH India

Parikshit Bhattaccharya, chief creative officer, BBH India, stated, "We have forged and maintained long-standing relationships with many clients. Red Bull, CaratLane, Garnier and Beam Suntory amongst others, have been with us for a long time. We have successfully converted them into long-standing client relationships. I believe that if an agency adds value, challenges the status quo, and evolves with the times, then it becomes a true brand custodian for its clients."

In an interaction with Storyboard18, Parikshit Bhattaccharya, chief creative officer, BBH India, said, “We have won around a dozen pitches in the last year, including brands like HDFC Ergo, Upgrad, and IHCL, among others. Other than them, some of our esteemed clients include Garnier, CaratLane, Red Bull, and many exciting brands from Beam Suntory, among others.”

Alcobev companies seek clarification on classification between brand extension and surrogate advertising

On March 19, CCPA came across and highlighted numerous liquor brands that violated the existing regulations by advertising alcoholic beverages in mainstream media. This was by advertising under the guise of promoting other products or services which are associated with the same brand, stated the report. (Image source: Unsplash)

As stated by two alcobev companies, the Central Consumer Protection Authority’s (CCPA) new directive requires the companies to submit details highlighting their business activities related to brand extensions.