Agency On Map – storyboard18

What’s Goa’s advertising scene like?

Post the pandemic, the average traveller in Goa has changed, she said. “For the longest time, Goans thought the foreigners had the purchasing power, which is true to some extent. However, that has changed in the last couple of years. A lot of Indian travellers are big spenders. Today, the specialty restaurants of Goa cater to the Indian traveller because they are all for experimentation,” Gunjan Bakshi added.(Representative Image: Mayur Deshpande via Unsplash)

India’s smallest state Goa hosts the biggest advertising festival in the country, the Goafest. However, when it comes to its own advertising industry, things are a bit different.

Creativity in God’s Own Country: What’s the advertising culture like in Kerala?

It is critical that agencies start enabling strong regional brands to shed their local moorings and identify new consumer contexts and conversation sets that are more pan-India. (Representative Image: Annie Spratt via Unsplash)

Agency On Map is Storyboard18’s new series that will feature agencies and the advertising culture of various regions of India. First up is the coastal state of Kerala. We see how creative shops there are attracting work and talent.