brand marketing – Page 17

Flipkart Group recycles over 67 million liters of wastewater in one year

Key features of the bus booking service on Flipkart include access to great deals, no convenience fees or hidden charges, offers through supercoins redemption up to Rs 50 and a 24/7 voice helpline. (Image source: Unsplash)

The organisation’s water conservation initiatives are aimed towards promoting a judicious approach to water consumption, driven by key focus areas to reduce, reuse, and recycle.

Emvies 2024: Wavemaker India and Mondelez India win big

Wavemaker India also bagged the Grand Emvie for Mondelez India’s Cadbury Celebrations - Cadbury #MyBirthdaySong campaign which used generative AI to transform the classic birthday song into personalised harmonies.

The Advertising Club hosted the 2024 edition of the Emvies, one of India’s most coveted advertising awards on March 22. Wavemaker India and Mondelez India were the talk of the town.

Thums Up launches Toofan campaign for ICC T20 World Cup

Thums Up, India has launched Toofan: the Thums up branded exclusive chartered plane as part of its latest campaign, ’World Cup ka Toofani Tour’ to the ICC T20 World Cup.

The campaign features Yuvraj Singh and Virender Sehwag, encouraging consumers to scan a Thums up pack and get a chance to win a seat on Toofan.

Haier announces partnership with JioCinema as the digital streaming sponsor for IPL

With a focus on establishing a strong connection with Indian audience, Haier has embraced a digital-first approach.

In line with its sport-o-tainment marketing strategy, Haier has been deepening its consumer connections by investing in sporting events like Roland-Garros, ATP, FTF and ICC Men’s Cricket World Cup 2023, amongst others.

WinZO collaborates with Carry Minati for Bharat Tech Triumph initiative

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

WinZO had launched the ‘Bharat Tech Triumph’ initiative to enhance the global export of culturally relevant games and related technology originated in Bharat.

IPL: How it all started and ad man Piyush Pandey’s role in the IPL’s creation

Pandey's pivotal role in drafting the IPL proposal in the mid-1990s underscores his enduring connection to the sport and his foresight in recognizing the potential of a franchise-based cricket league in India.

The IPL’s journey from humble beginnings to the world’s most popular cricket league is a remarkable tale of vision to victory.

VI John partners with Lucknow Super Giants as grooming partner

The personal care brand Vi John on announced that they shall be the Official grooming partner of the Lucknow Super Giants Team in the upcoming T20 season 2024.

The team, which is captained by KL Rahul, shall be sporting VI John Logo on their non-lead trousers in the upcoming T20 tournament.

Zomato uses contextual advertising in new IPL campaign; collaborates with multiple celebrities

By bridging the gap between cricket and food enthusiasts, Zomato's campaign creates a symbiotic relationship that is aimed at enhancing the overall experience for fans nationwide.

Zomato has created over 900 assets spanning platforms like CTV, Print, Outdoor and cricket affinity apps.

L’Oréal Professionnel to introduce Indian Hairdressing Awards on JioCinema

Judging their art and technique will be a panel featuring the film maker - Karan Johar. (Image source: News18)

Judging their art and technique will be a panel featuring the film maker – Karan Johar, Min Kim, the L’Oréal Professionnel global color ambassador, – and a line-up of Bollywood celebrities.

B2B branding: Where trust trumps pomp

B2B buyers are savvy. They can smell a hollow marketing spiel a mile away.

In 2023, Spotify launched “Wrapped for Advertisers.” This campaign offered businesses the same kind of data insights – but about their customer’s music preferences.