brand marketing – Page 16

Amul goes to America: GCMMF to introduce Amul fresh milk in the US

MMPA will handle milk collection and processing, while GCMMF will manage the marketing and branding of Amul fresh milk. (Image source: Moneycontrol)

Amul fresh milk, for the first time, will be introduced by Gujarat Cooperative Milk Marketing Federation (GCMMF) in the US market, offering four variations to cater to the Indian diaspora and Asian community.

Meesho set to raise $300 million from investors including Tiger Global and SoftBank

Meesho’s $300-million round will be among the very few large rounds that have materialised over the last 12 months. (Image source: Moneycontrol)

Meesho’s fundraise comes at a time when rival Flipkart has already received $600 million from parent Walmart as part of a larger $1 billion round.

Traditional to Trendy: Embracing Gen Z influence in automotive marketing

Gen Z places a strong emphasis on safety when buying a car. They are well-informed about vehicle safety and prioritize features that elevate the safety ratings of a particular model. These safety features align with their proactive approach to personal safety. They also value practicality and want the latest safety technologies in their vehicle. (Image source: Unsplash)

Vinay Pant, head of marketing, Tata Motors Passenger Vehicles Ltd, writes exclusively for Storyboard18 about what it takes to capture the hearts and minds of Gen Z audiences.

Spotify India MD Amarjit Singh Batra on how ‘sachetisation’ is fueling the music streamer’s growth in India

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Spotify Newsroom)

In an exclusive conversation with Storyboard18, Amarjit Singh Batra, MD of Spotify India, shared what it takes to make noise in a complex media and entertainment market.

Anurag Kashyap: Ad appearances and popular ads by the filmmaker

Anurag Kashyap is renowned as a filmmaker and actor in Hindi cinema and has garnered international recognition with his work. His notable works include 'Black Friday,' ‘Dev.D,’ ‘Choked,’ 'Lootera,' 'Ugly,' 'Shaitan,' 'Udaan,' and 'Gangs of Wasseypur.' But, besides his noteworthy directorial career, Kashyap has also made various advertising appearances and directed ads. Take a look. (Stills from the ads)

Filmmaker Anurag Kashyap, best known for ‘Gangs of Wasseypur’ and ‘Black Friday,’ has directed various ads and also made appearances in them.

EU to investigate Apple, Google and Meta in first Digital Markets Act probe

The Commission has opened proceedings to assess whether the measures implemented by Alphabet and Apple in relation to their obligations pertaining to app stores are in breach of the DMA. Article 5(4) of the DMA requires gatekeepers to allow app developers to “steer” consumers to offers outside the gatekeepers' app stores, free of charge. (Image source: Unsplash)

The EU antitrust regulator has opened non-compliance investigations under the landmark Digital Markets Act (DMA). In case of an infringement, fines up to 10 percent of the company’s total worldwide turnover can be imposed.

EPFO adds 16.02 lakh members in Jan 2024; 56.41 percent of total new members fall in 18-25 age group

The above payroll data is provisional since the data generation is a continuous exercise, as updating employee records is a continuous process. The previous data hence gets updated every month. From the month of April-2018, EPFO has been releasing payroll data covering the period September, 2017 onwards. (Image source: Facebook)

8.08 lakh new members enrolled with EPFO during January, 2024. A noticeable aspect of the data is the dominance of the 18-25 age group and the female member addition is indicative of a broader shift towards a more inclusive and diverse workforce.

TATA IPL 2024 sees blockbuster opening day on JioCinema; clocks 51 percent surge in viewers over IPL 2023

Another driver during the opening match was the latest edition of JioCinema’s free-to-play predict and win game, Jeeto Dhan Dhana Dhan. (Image source: @JioCinema)

As JioCinema commenced their second season on digital, over 59 Crore video views were registered on the platform for the opening day of TATA IPL 2024 which led to 660 crore minutes of watch-time.

Anurag Kashyap reveals his meeting rate card; Rs 2 lakh for 30 mins

Anurag Kashyap is renowned for his contributions to Hindi cinema, having garnered numerous accolades, notably four Filmfare Awards. Recognizing his significant impact on the film industry, the Government of France honoured him with the Ordre des Arts et des Lettres in 2013. His notable works encompass acclaimed films such as ‘Black Friday,’ ‘Lootera,’ ‘Ugly,’ ‘Shaitan,’ ‘Udaan,’ and ‘Gangs of Wasseypur.’ (Image source: Moneycontrol)

Renowned filmmaker Anurag Kashyap caused a stir on social media by announcing his intention to charge individuals for meetings or discussions regarding their ideas.