Tag: brand marketing

LinkedIn’s Abhai Singh on how in the era of AI, relationships are at the core of B2B buying and selling

Abhai Singh, Head of Sales Solution – India at LinkedIn says that the dream of doing more with less is something that AI has brought to reality, and that doesn't mean that the hard work goes away. You still need to do a lot of hard work in sales. I think doing intelligent work is equally important.

Abhai Singh, Head of Sales Solution – India at LinkedIn discusses facts and findings of new report, Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024.

B2B sellers in India are increasingly relying on AI in their selling journeys: LinkedIn ‘Deep Sales’ report

he report shows that the 3 habits of top performers in sales organisations include ‘prioritising high-potential accounts’, ‘investing in building key relationships’, and ‘finding hidden allies and intel for relevant outreach’. Sellers who exhibit these behaviours are known as ‘deep sellers’ by LinkedIn. (Image source: Moneycontrol)

73 percent of B2B sellers exceed their quota using AI.

Adobe and Microsoft partner to bring new Gen AI capabilities to marketers

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

These new integrated capabilities will bring relevant marketing insights and workflows from Adobe Experience Cloud applications and Microsoft Dynamics 365 to Microsoft Copilot, assisting marketers as they work in tools such as Outlook, Microsoft Teams and Word to develop creative briefs, create content, manage content approvals, deliver experiences and more.

Holi 2024: The festival spurs sales surge for quick-commerce companies

Companies such as Blinkit, Zepto, and Swiggy Instamart only share two graphs depicting an increase in orders over a comparative period, without disclosing specific numbers for orders or orders per minute (OPM). (Image source: Moneycontrol)

Quick-commerce platforms saw a sharp sales spike during Holi, driven by high demand for essentials like white t-shirts, water guns, balloons, and colours. Many even reached their highest-ever orders per minute.

Moneycontrol continues its winning streak, beats ET comprehensively across metrics

Both PVs and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming a lot more content of Moneycontrol as compared to ET.

Number one in unique visitors, over three times bigger on time spent and a similar lead on page views.

AnyMind Group’s AnyTag wraps up campaign on Blue Heaven’s skincare range

The content styles across creators focused on Diwali, festive functions and wedding-based content using GRWM videos. AnyTag concentrated on using Instagram as a platform for this.

The brand strategically associated with eight content creators, which included Shivangi Joshi, Tejaswi Prakash, Arnakshi Kashyap, Kareena Tekwani, Prerna, Megha, Jhanvi Bhatia, and Anushka Hazra. The campaign garnered a total reach of 4.68M with total views of 8.1M+. The brand page increased its followers by 10k, stated the company in the press release.

Volkswagen planning to expand to tier II and III cities

Volkswagen Passenger Cars India, which sold around 44,000 units in 2023, sells premium performance-oriented variants of its models SUV Taigun and sedan Virtus with a 1.5-litre petrol engine under the ’GT’ trim.(Image source: Amazon)

The endeavor of Volkswagen is to go into the new growth centres of India.

Noise rolls out Noise Premier League’s (NPL) second season

This year, Noise Premier League also incentivizes users to achieve their fitness goals. Participants can earn Noise Coins as rewards for achieving daily step count targets and successfully completing fitness challenges. These Noise Coins can then be redeemed for a chance to win prizes. (Image source: X)

This interactive event – hosted within the brand’s flagship NoiseFit App – allows users to participate during IPL matches by predicting winners and earning exciting rewards directly through the app.