Tag: brand marketing

News18 Indian Languages dominate digital space, beat TOI Vernacular

News18 Indian Languages cluster consists of Hindi as well as regional languages. (News18 India, News18 Rajasthan, News18 MP/Chhattisgarh, News18 Bihar Jharkhand, News18 UP/Uttarakhand, News18 Punjab/ Haryana, News18 Bangla, News18 Gujarati, News18 Kannada, News18 Tamil Nadu, News18 Telugu, News18 Odia, News18 Assam/NE, News18 Lokmat, News18 Kerala and News18 Jammu Kashmir Ladakh Himachal)

With an impressive 69.6 million Unique Visitors (UVs), News18 Indian Languages outperformed TOI Vernacular, which recorded 66.3 million UVs in February. Aaj Tak trailed behind with 43.1 million UVs, while LiveHindustan garnered 37.2 million UVs.

Nirmala Sitharaman inaugurates Swiggy’s new initiative “She The Change- From Vision to Venture”

Nirmala Sitharaman said “From keeping women at the centre of policymaking to women-related budgets to discussing women in employment, we have come a long way. Today, I can see there is great vibrancy in women-led enterprises, where women are coming forth and taking up business challenges whether small, medium or big, you find women everywhere, and programmes such as Swiggy's “She the Change” are giving them the encouragement and a little push, and for other women to know this is possible."

The launch event served as a platform for accomplished women entrepreneurs in F&B from across India, joined by distinguished figures from economics and academia, and Swiggy’s leadership including Sriharsha Majety, Group CEO, Swiggy and Rohit Kapoor, CEO of Food Marketplace, Swiggy.

Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

Reflecting on her firm's policies, Ghazal noted that at Honasa Consumer Ltd., they have successfully preserved nearly all employees throughout these critical junctures. “At Honasa Consumer Ltd., we've proudly retained almost 100 percent of employees through these life stages”, Ghazal stated.

Ghazal Alagh, who is the co-founder of Honasa Consumer, maker of Mamaearth brand, and a shark from the inaugural season of Shark Tank India, recently recounted her meeting with Smriti Irani, Union Cabinet Minister for Women & Child Development and Minority Affairs, who is also an MP from the Amethi Lok Sabha constituency. Taking to… Continue reading Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

RISE Worldwide secures team partnerships valuing around Rs 300 crore

The loyalty and passion within the sports fans present a valuable opportunity for brands to connect with their customers on a deeper, more personal level. (Image source: @IPL via X)

Among these significant partnerships, Dream11 has joined forces with Sunrisers Hyderabad, Gujarat Titans, Punjab Kings, and Kolkata Knight Riders, while Luminous has taken the spotlight as the front-of-jersey partner for Rajasthan Royals.

TATA IPL 2024: 50 winners take home gold worth Rs 1 Lakh each

The five edtech unicorns—Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad showed spends of more than Rs 2,250 crore on advertising, marketing and promotions in their FY22 filings.(Image source: BCCI website)

Mumbai-based Antony Joseph Dcruz won the top prize of gold worth Rs 50 lakhs playing Jeeto Dhan Dhan Dhana Dhan on JioCinema .

Tata IPL 2024: Waaree Energies joins as Delhi Capitals’ associate sponsor

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Through this sponsorship agreement, the company aims to leverage the popularity and reach of the much-awaited cricketing event to amplify awareness of solar energy solutions among a diverse and widespread audience, while intending to enhance its footprint in markets across India.

Consumer court slaps Rs 45,000 fine on Amazon for delayed refund on defective product

Prior to 2013, Publicis Groupe handled Amazon’s media account. (Representative Image: Christian Wiediger via Unsplash)

Commission President SS Malhotra and members Rashmi Bansal and Ravi Kumar emphasised that Amazon was obligated to ensure the sale of authentic, defect-free products and expedite the replacement of faulty items and issuance of refunds.

Bank of Baroda acquires co-branding rights of Delhi’s three Metro stations

The South Extension Metro station is situated on the Pink Line, while the Rajouri Garden Metro station is an interchange station on the Blue Line and Pink Line of the Delhi Metro. (Image source: Unsplash)

In addition to the exclusive co-branding rights, the Bank will get a space for branding, display of products and installation of an ATM/Digital Banking Unit (DBU)/ kiosk to serve customers.

Talented, Britannia Good Day and Myntra collaborate to create a ‘Bank of Small Wins’, putting ‘money’ in 1 lakh random pockets

Britannia Good Day presents the world’s smallest media touchpoint… pockets! Over 1 lakh random pockets across Myntra’s jeans, trousers, and pyjamas. Thousands of pockets across clothes that arrive at India’s biggest laundry chain, UClean and one of India’s biggest thrift stores - Bombay Closet Cleanse. Read on.

Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.