Tag: brand marketing

How Tata Tea spun a yarn of cultural pride this Independence Day with Desh ke Dhaage campaign, reveals Puneet Das

Each pack serves as a radiant canvas, bringing alive the artistry of Indian craftsmen and their timeless creations. From the Benarasi Silk in Uttar Pradesh to the Kanjeevaram from Tamil Nadu, from the Muga Silk of Assam to the Paithani of Maharashtra, to PhulkarI of Punjab, each handloom spins a yarn of cultural pride.

Tata Tea Premium celebrates the art form of handlooms through the Desh Ke Garv initiative and chooses iconic singer Usha Uthup as the voice of the Desh Ke Dhaage campaign.

Powered by Raj Shamani’s House of X, celebrity chef Sanjyot Keer’s YFL Home aims to empower home cooks with precision and innovation

Through this collaboration, Keer aims to inspire Indians with the luxury of high-performance home appliances that champion every kitchen to be beautiful.

With its second creator brand launch, House of X ventures into the kitchenware segment in an attempt to enable the passionate Indian cooking community with cutting-edge products.

Bombay Shaving Company refreshes logo as it eyes bigger share of offline market

The company explains that unlike most consumer brands, which typically have one or two syllables, their brand name has seven syllables. As a result, the brand identity needs to be compact and concise.

The objective is to transition from a digital-first brand to an offline brand that appeals to a wider consumer base. The new visual identity must look impressive on supermarket shelves and grab the attention of shoppers.

Blinkit vs Blinkhit: SC rules in favour of Zomato’s grocery delivery arm in trademark dispute

While the company’s total order value grew 103 percent, its revenue from ads outpaced that and registered an increase of 220 percent YoY during the December quarter. But the total revenue from ads was coming off of a low base and the company did not share how much it earned through ads on the platform. (Image source: CNBC-TV18)

Blinkhit had filed a suit alleging trademark violation against Zomato-owned Blinkit.

SEBI gives IPO approval to Mamaearth’s parent Honasa Consumer

If a reply along with a stay vacation application is filed, WTM (whole-time member) will fix a date within a week from date of filing the reply by appellants. (Representative Image: Agence Olloweb via Unsplash)

Honasa Consumer, which offers baby, skin, body, and hair care products, plans to raise funds through a combination of fresh issue of equity shares and offer for sale.