Tag: brand marketing

Megalodon set ups AI-based production house

The announcement of Megalodon Productions was accompanied by the release of AI concept film teaser video - The Creepdale, masterfully crafted using cutting-edge AI tools.

With the advent of Megalodon Productions, the company now envisions a collaboration with production houses, movie producers, OTT platforms, and brands, revolutionizing the art of storytelling and audience engagement.

Redseer: India will likely have 40 IPO-ready startups by FY25

In contrast to FY21, nearly twice the number of Indian unicorns are on their way to profitability in FY23. (Representative Image: Mika Baumeister via Unsplash)

Indian startups have been focusing on profitability, weathering through macroeconomic headwinds and a funding winter. The result of which the partner at Redseer, Rohan Agarwal says will be a sizable pipeline of IPO-ready companies in the next 5 years.

WPP enters into a global strategic partnership with Spotify

WPP will work with Spotify to deliver market-leading thought leadership and scaled training programmes for its employees and clients that focus on digital audio creativity and Spotify's innovative ad products. (Representative Image: Ashkan Forouzani via Unsplash)

As part of the partnership, Spotify will become the first digital audio platform to be integrated directly into WPP’s products and solutions.

Zomato Q1 Results: Food aggregator posts first ever profit at Rs 2 cr as delivery margin jumps

The altered announcement triggered hungry passengers offering a tempting 60 percent discount to those who noticed the culinary twist. (Image source: Moneycontrol)

Zomato Q1 Results: The company had been guiding for profitability before but they have done it a quarter before the specified timeline. CFO Akshant Goyal expects its business to remain profitable going forward. “We believe we will continue to deliver 40 percent+ YoY topline (Adjusted Revenue) growth for at least the next couple of years.”

Founder Falguni Nayar takes charge amidst resignations and intensified competition at Nykaa

Falguni Nayar also spoke about D2C brands and the evolving consumer behavior, stating that “D2C brands have the advantage of being quick-to-market and agile to adapt to changing trends – all while solving real consumer problems." Of the new D2C brands over the last few years - 44 percent have emerged in fashion & beauty. (Representative Image via Moneycontrol)

In recent years, Nykaa has adeptly protected itself from larger e-commerce players like Flipkart and Amazon. However, the landscape is shifting as the beauty and personal care industry becomes a high-stakes battleground, currently estimated at $17-18 billion.

Dabur Q1 results: Net profit up 5.3 percent to Rs 464 cr

The FMCG major reported a net profit of Rs 514 crore for the October to December period. (Image source: Moneycontrol)

Dabur’s international business reported a 20.6 percent growth in constant currency terms. The Turkey business reported a 51.2 percent growth, while the Egypt business grew by 45.7 percent, Sub-Saharan Africa by 13 percent and MENA by 10.2 percent.

Deepika Padukone joins Dyson as hair care technologies brand ambassador

Deepika Padukone on her association said, "I’ve always believed that a hairstyle can make or break a look. I truly believe that this association will inspire people to achieve superior hair styles while also caring for the health of their hair.”

By roping in Deepika Padukone, the brand Dyson aims to increase awareness around the importance of maintaining hair health, while continuing to drive relevance for Dyson’s technologically advanced styling tools.

Will you drink oat milk if Ajinkya Rahane tells you to? OATEY’s founders seem to think so

Rahane’s association with OATEY allows the brand to reach a wider audience, both domestically and internationally, amplifying its brand awareness and impact. (Image sourced from Moneycontrol)

Ajinkya Rahane, who has come on board as investor and brand ambassador is expected to play a crucial role in persuading consumers to make the shift to healthy beverages.

Ad body ISA pushes for transparency, accountability in advertising

This initiative seeks to safeguard the interests of brands while fostering healthy relationships between advertisers and agencies. (Representative Image: Jon Tyson via Unsplash)

The ISA Media Charter, as it is called, aims to establish data ownership and the right to audit digital and programmatic advertising, ensuring agencies handle sensitive information responsibly.