Tag: brand marketing

50 Years of Hip Hop | Here’s all about this global ‘phenomenon’, its enduring impact on pop culture, India’s love affair and more

Notably, the genre has found its way into advertising campaigns, where brands use rap music and streetwear aesthetics to appeal to younger audiences, especially the GenZ. Major fashion houses collaborate with rappers and street artists to tap into the Hip Hop subculture's energy and relevance. (Representative Image: Joel Muniz via Unsplash)

Hip Hop’s influence on pop culture remains ever-present. From chart-topping songs to blockbuster movies and television shows, references to Hip Hop are ubiquitous. Notably, the genre has found its way into advertising campaigns, where brands use rap music and streetwear aesthetics to appeal to younger audiences, especially the GenZ.

INDIA alliance is a master strategy in political branding, say experts

These campaigns have employed various strategies such as catchy slogans, celebrity endorsements and emotional appeals to create a buzz and attract voter’s attention at a large scale. (Image sourced via Twitter (X))

According to experts, the name comes with a tremendous recall and brand loyalty. It is not something that needs to be created but exists in the hearts of voters.

Apple, Microsoft remain world’s top 2 companies by market capitalisation

Tech giants Apple and Microsoft remained the top two global companies by market capitalisation at the end of July after riding this year's rally in technology shares. (Image sourced from Moneycontrol and CNBC)

Apple last month became the first company in the world to reach a market value of $3 trillion, buoyed by hopes over its expansion in new markets and expectations for more moderate U.S. interest rate hikes.

Young investors look for fintech apps with Netflix, Tinder, and Uber-like experience: Angel One’s Prabhakar

Prabhakar Tiwari, chief growth officer, Angel One, talks about the objective behind the campaign, why rural millennials depend heavily on smartphones and what young investors are demanding from fintech apps.

Prabhakar Tiwari, chief growth officer of fintech company Angel One, talks about the genesis of the brand’s campaign, leveraging AI and what young investors want these days.

P&G Health’s Vijay Kumar Pampana on nerve care ad, using AI, and leveraging influencers

P&G Health’s marketing director Vijay Kumar Pampana says that consumers tend to dismiss or ignore the signs of nerve damage such as tingling and numbness until it becomes unbearable.

In an exclusive conversation with Storyboard18, P&G Health’s marketing director, Vijay Kumar Pampana, talks about the new Neurobion ad focusing on nerve care and why brands cannot dismiss influencers.

Maruti Suzuki Chairman RC Bhargava says growth would not be possible without reorganisation

Shashank Srivastava is transferred from the position of Head – Marketing & Sales to ‘Member Executive Committee’ and Partho Banerjee becomes Head – Marketing & Sales. (Image source: Moneycontrol)

RC Bhargava, the Chairman of Maruti Suzuki India, reassured shareholders that the acquisition of Suzuki Motor Gujarat (SMG) will immediately not make any difference in terms of the production volume, sale volumes, or the cost of the car, but will improve efficiencies.

Airtel introduces self-serve marketing communications platform, Airtel IQ Reach

This self-serve portal will be a one-stop destination to empower businesses, especially emerging businesses, to have full control of their campaign execution. (Image source: Moneycontrol)

Airtel IQ Reach is an intuitive platform that will enable small and medium businesses to make the most of their marketing investments as they engage with target customers in a cost-effective manner with prepaid pay-as-you-go plans.