Tag: brand marketing

Zomato creates a position for Chief Fitness Officer

The chief fitness officer’s responsibility will be to work closely with all Zomans in their individual journey of wellness and healthy living. (Image sourced from Moneycontrol)

Zomato announced a paradigm shift in the constitution of its senior team and hired Anmol Gupta as its chief fitness officer.

Creating happy tension: The power of CFO-CMO partnerships

Raja Rajamannar, chief marketing & communications officer and president - healthcare business, Mastercard and Sachin Mehra, chief financial officer, Mastercard. (Image sourced from Forbes and LinkedIn)

The disconnect between CFOs and CMOs is partially a result of how we communicate, but also what we communicate. For too long, marketers and finance people have talked past each other, each communicating what they want without truly listening.

How an Indian liquor maker is trying to make brandy cool

Traditionally, the alco-bev category talks about success, achievement, bonding and fun; however, through the campaign ‘A Warm Welcome’ the brand's goal has been to position Mansion House as more than just an alco-beverage brand by celebrating genuine connections, inclusivity and compassion.

People don’t drink brandy; they drink Mansion House, says Ahmed Rahimtoola of Tilaknagar Industries. Mansion House sold 7.6 million cases and grew 38 percent last financial year over the previous year, signalling more takers for brandy.

IPL likely to surpass EPL to become most popular sporting event worldwide: Wavemaker

The buzz score for IPL 2023 season 16 reached 484 million, surpassing the 334 million in IPL 2022. The primary reason for this surge was the emergence of several new players who showcased their talents, delivering match-winning performances and leaving a lasting impact. (Image by @CricCrazyJohns via Twitter)

According to the report, Jio emerged as the most visible principal sponsor followed by Gulf, Slice and Happilo.