Tag: brand marketing

Indian space industry may touch $100 bn by 2040: Report

The Indian government aspires for the country's space sector to account for 9 percent of the global industry by 2030.

The Arthur D. Little report pegs India’s space market to reach $40 billion by 2040 and armed with the right strategies, it could tap into a $100 billion market opportunity.

Publicis Worldwide and Axis Bank join hands to launch campaign to aid Himachal Pradesh flood victims

The ‘Help our Mountains Heal’ digital campaign intends to make a positive impact and retain the natural beauty of the mountains.

The ‘Help our Mountains Heal’ digital campaign intends to raise awareness on the situation in the flood hit state and appeals to individuals to donate to the chief minister’s relief fund to support the flood affected victims.

India’s mass consumers to accelerate $300 billion e-commerce boom by 2030: Redseer

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

The report projected that growth in India’s retail market would play out differently across these consumer cohorts in the coming decade, with the mass consumers expected to lead spending on the Indian retail market.

Dunzo owes its advertising agency Rs 1 crore

Moneycontrol had earlier reported that Dunzo was lining up $25-30 million in capital to keep operations afloat, with existing investors likely to put in more money. (Image source: Moneycontrol)

Ad agency, Cupshup, has sent a legal notice to Dunzo. The startup has also received legal notices from Google India, Nilenso, Clover Ventures, Facebook India Online Services Private Limited (FBI), Koo and Glance for outstanding payments, reported Moneycontrol.

Adieu Birdie: OG Twitterati say their goodbyes to the Twitter blue bird

According to reports, Elon Musk's rebranding move has wiped out anywhere between $4 billion and $20 billion in value. Musk picked up Twitter for $44 billion in October, 2022. (Representative Image: Ryan 'O' Niel via Unsplash)

D. Ramakrishna, Sambit Mohanty, Raj Nayak, Oindrila Roy, Sonal Dabral, and Ambi Parameswaran shared what the birdie and the micro-blogging platform meant to them over the years. All in Tweet-sized comments.

ICC World Cup 2023 sponsorship likely to witness an uptick

Like IPL, the digital viewership is also expected to go up given the official broadcast partner Disney Star will be streaming matches free on over-the-top (OTT) streaming platform Disney+Hotstar. (Image courtesy: Moneycontrol)

Sports marketing executives expect an increase of 25-30 percent in sponsorship initiatives during the ICC Men’s World Cup 2023 over the last tournament that was hosted in England in 2019.

Elon Musk rebrands Twitter to ‘X’. Here’s why

There might be several legal hurdles for Billionaire Elon Musk's decision to rebrand Twitter as X as companies including Meta and Microsoft already have intellectual property rights to the same letter.

Storyboard18 tells you about the reason behind Elon Musk’s decision to change Twitter’s iconic bird logo and his obsession with the letter ‘X’.