Tag: brand marketing

Netflix password sharing: Subscribers not willing to pay additional fee to share account

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

According to YouGov Surveys, half of urban Indians (51 percent) are willing to pay an extra fee lesser than an actual subscription fee to share their account with family or friends.

Legal hurdles ahead: Meta, Microsoft hold trademarks related to Twitter’s new name “X”

Reuters report points out that the company stresses the need for "discernible parameters" to be established regarding when an entire account is blocked, as opposed to merely removing a specific post. According to X, without such clarity, the government's power to censor content in the future remains unrestrained. (Image courtesy: (from left - News18)

The newly coined X (Twitter’s revamped name) is so widely used and cited in trademarks that it is a candidate for legal challenges.

ITC board gives in-principle approval for demerger of hotels business

ITC has proposed to subscribe shares of the wholly-owned subsidiary of face value of Re.1 each, not exceeding Rs 100 crore in aggregate. The demerger also reinforces the sharper capital allocation strategy put in place in recent years, in the pivot towards the "asset-right" strategy for the Hotels business. (Representative Image: Marten Bjork via Unsplash)

As per the scheme of arrangement, the company will hold a stake of close to 40 percent in the new entity, while the remaining 60 percent will be held by the company’s shareholders, proportionate to their shareholding in the company.

Twitter CEO talks about the platform’s new ‘X’ factor

The CEO, Linda Yaccarino revealed that ‘X’ has been taking shape over the past eight months through rapid feature launches. However, she assured that this transformation is just the beginning, and there are no limits to what ‘X’ can achieve. (Image source: News18)

Twitter CEO Linda Yaccarino shared her vision for ‘X,’ the platform’s rebranded future under Elon Musk, centered on unlimited interactivity and global connectivity powered by AI.

Elon Musk makes the Twitter bird ‘X’; ad and design experts weigh in on the rebrand

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

The experts seem divided on the brand revamp and whether it could breathe new life into Twitter, which remains way behind its competitors, such as Meta, in terms of user base and advertising revenue.

Unilever’s global CMO Priya Nair: Entertainment and advertising working side by side

Unilever's global CMO Priya Nair stated, "Increasingly, we will see brands using the latest tech to move diversity and inclusion forward in product offerings. The See My Skin campaign from Vaseline is one example of how to address the lack of diversity in images that dermatologists use for diagnoses. It’s just one example of how smart tech combined with great creative can drive positive outcomes for different groups."

Priya Nair, Global CMO, Beauty & Wellbeing, Unilever, shared the campaigns and trends that shaped this year at Cannes Lions and what the future holds.

Oppenheimer and Barbie: Hollywood clash fuels multiplex boom in India

PVR Inox is expecting above-average occupancies for both films, with first-day occupancies expected to close at over 60 percent. They anticipate good revenues due to the unprecedented volume of tickets booked, especially for Oppenheimer, which is released in both English and Hindi dubbed versions, appealing to audiences beyond metros. (Image source: Moneycontrol)

In cities like Bengaluru, Mumbai and Delhi, most of the shows in premium screens like IMAX are sold out with ticket rates starting from rs 700 and going over Rs 2,000 for the two Hollywood films released in India simultaneously on July 21.

Twitter logo change: Five facts about the now-dead Twitter blue bird

Reuters report points out that the company stresses the need for "discernible parameters" to be established regarding when an entire account is blocked, as opposed to merely removing a specific post. According to X, without such clarity, the government's power to censor content in the future remains unrestrained. (Image courtesy: (from left - News18)

Twitter owner Elon Musk killed the blue bird and unveiled a new logo Deus X. Here’s a quick history of the blue bird.