brand marketing – Page 192

Elon Musk kills the blue bird; So what’s the new Twitter logo?

X also has plans to add the feature which provides brands the ability to serve ads only to an individual's creators profile. This eliminates the likelihood of the ads appearing next to controversial or unwanted posts, stated a media report.

Twitter-owner Elon Musk says Twitter to change its logo, adieu to ‘all the birds’ he tweets.

Why is Air India CEO Campbell Wilson meeting influential Indian diaspora in Palo Alto?

On the issue of in-flight entertainment systems, Wilson highlighted that they were quite old and have been around since the launch of iPhone 1. He assured that by mid-2024, 100 percent retrofitting would be done. (Pictured above - Air India CEO, Campbell Wilson)

Air India’s transformation is well underway with AI executives also leading outreach among influential business communities and brands abroad.

Prashant Pitti on AI impact on travel sector, power of influencers and more

Prashant Pitti, co-founder of EaseMyTrip.

Prashant Pitti shares that almost 90 percent of all holiday packages are still booked either via a phone call or through an offline travel agent. Generative AI, such as ChatGPT and other tools, can work wonderfully to create highly customized itineraries based on people’s needs.

Meesho’s Vidit Aatrey on brand revamp, regulations influencers and more

Vidit Aatrey, Founder and CEO, Meesho

Vidit Aatrey, Founder and CEO, Meesho talks to Storyboard18 about company’s recent brand revamp, investment in mass media and why regulating social media influencers the right way is the way forward.

Early birds and late worms: A brand manager’s 3-pinch model for content relevance

Abhay Singhal underlined that AI isn't merely a tool to improve efficiency; rather, it serves as a catalyst for reimagining established paradigms. (Representative Image: Fab Lentz via Unsplash)

In the era of fast-moving timelines, the format of storytelling can make all the difference. The content equivalent of the 3-Pinch Model works similarly – tell the story in 3 words, 3 paragraphs or 3 pages.

Meta partners with actress Karishma Kapoor to help creators manage their online presence

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

‘You Decide’ is a digital campaign that will be amplified by close to 10 popular creators such as Shivani Kapila, gamer Shakshi Shetty and Manish Kharage, among others to generate awareness among millennials and genZ about social media safety and tools available for the same.

Decoding Barbie movie’s marketing blitz; Mattel spent $100 mn on marketing

Barbie movie was originally commissioned in 2009 and it apparently caused a global shortage of fluorescent fuchsia paint colour.

Mattel, which has secured over 100 brand partnerships, is either paid a flat licensing fee or gets 5-15 percent sale fee on any collaboration.

Inside Banter: Into the minds of the world’s most creative people

Piyush Pandey shared stories about his “memory palace” which held a mega-store of memories, anecdotes and flashes of insights collected across his life journey from Jaipur, Ranji cricket, the early advertising days and then multiple legendary Ogilvy-client partnerships. (Representative Image: Etienne Girardet via Unsplash)

In one’s daily life, it pays to speak to diverse sets of people, or read diverse magazines or websites and set up opportunities to meet audiences and people that one would not, in the daily course of life. Be curious.

Explainer: How Netflix will find out if a user is sharing password

The ad-supported plan was launched by Netflix in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. (Image by ibault Penin via Unsplash)

Since it announced a crackdown on password sharing, Netflix has been rapidly gaining subscribers and has already added 6 million new accounts globally.

Junglee Poker is raising the stakes with celebrity ambassadors amidst GST debacle

The Supreme Court recently stayed the Karnataka High Court's judgment that had quashed the GST department's show-cause notice to Gameskraft in May 2023. (Representative image by Michał Parzuchowski via Unsplash)

In a bid to make Junglee Poker a household name, Junglee Games India Pvt. Ltd has on boarded Abhay Deol as their brand ambassador.