Tag: brand marketing

We are trying to make the brand and the product more accessible: Subway

Mayur Hola, chief marketing officer, Culinary Brands stated, "Be interested in as many things as you possibly can, not because people say so or because it's the right thing to do. If you have enough things that interest you, it will reflect in every part of your life, be it personal or professional, and just make you that much more interesting."

Mayur Hola, chief marketing officer, Culinary Brands says the brand will be amplifying their marketing initiatives in India in the months to come and their new campaign is just the beginning of that journey.

Dhoni-led Chennai Super Kings ranks no 1 in brand and business enterprise value: Report

Chennai Super Kings (CSK) was the number one IPL franchisee in terms of brand valuation, with $212 million in 2023, witnessing a growth of 45.2 percent from $146 million last year. Without a doubt the team’s captain MS Dhoni’s cult fan following and five title wins. This has helped in creating a strong brand identity. (Image source: Twitter - MS Dhoni Fans)

Houlihan Lokey’s IPL Valuation Study 2023 stated that the league’s brand and business value have both increased by 80 percent.

Generative AI can help companies engage and retain customers: NVIDIA’s Vishal Dhupar

According to Vishal Dhupar, with the insights and knowledge that generative AI can bring through the interaction between the consumer and the platform, companies can now figure out what the customer requires.

During the first edition of the Moneycontrol Startup Conclave, Vishal Dhupar – MD, Asia-South, NVIDIA opines on the impact and effectiveness of AI on industries including advertising and marketing.

Reliance Retail, Jindal and GBTL make offers to acquire bankrupt Future Enterprises

One of the concerns cited by these organisations is that OTT service providers are already regulated under the IT Act 2000 which will be replaced by the upcoming Digital India Act (DIA). Therefore, such consultations should form part of Digital India Act and any other additional consultations by regulators like TRAI will also lead to overlap of regulatory structure. (Image by Jessica Tan via Unsplash)

The National Company Law Tribunal admitted Kishore Biyani’s Future Enterprises for corporate insolvency on February 27.

Shark Tank India startups grew 6X with external funding: Redseer report

As per Redseer, a total of 27 startups successfully secured funds from external investors, regardless of whether they scored a deal, dropped out, or got rejected on the show. In all, most startups that appeared on the show fared well afterward, securing better deals and increasing valuations. (Image source: Moneycontrol)

A total of 27 startups successfully secured funds from external investors, regardless of whether they scored a deal, dropped out, or got rejected on the show.

Disney explores strategic options in India amid Star India’s fortunes shift: WSJ Report

Hotstar, once proud of its impressive milestone of 150 million monthly active users, was experiencing continuous growth, largely driven by its exclusive streaming rights to the Indian Premier League (IPL). However, this growing user base turned into a significant challenge when Hotstar lost the streaming rights of IPL to Reliance's JioCinema.

Hotstar is expected to lose 8-10 million subscribers in its fiscal third quarter. The report also states Star’s overall revenue for FY ending September 2023 is expected to drop around 20 percent to slightly less than $2 billion.