Tag: brand marketing

Corporates need to be responsible and lead in climate action, says ITC’s Sanjiv Puri

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

The ITC report acknowledges the prevailing state of permacrisis and uncertainty in our world today. Referring to 2023 as the year of ‘polycrisis,’ the World Economic Forum has highlighted critical areas such as climate change, food and energy shortages, among others, indicating that the world is at a pivotal moment.

Weekly Shorts: 5 brands who had standout 4th of July campaigns

Looking for unique 4th of July promotion ideas? We have a list of 5 click-worthy influencer campaigns to inspire your strategy! (Representational image via Unsplash)

Five leading brands, including American Eagle, Škoda, Bomb Pop, Budweiser, and Old Navy, ran outstanding influencer marketing campaigns on the 4th of July, creating spectacular awareness and engagement.

How AI will reimagine the art and the artist

Microsoft detects fake students and school accounts, fake companies or organizations that have altered their firmographic data or concealed their true identities to evade sanctions, circumvent controls, or hide past criminal transgressions like corruption convictions, theft attempts, etc.

Ethical considerations must be at the forefront of AI implementation in the content industry. Designers and content creators should actively address algorithmic bias, curate training data, and ensure diverse perspectives are represented.

Elon Musk launches AI startup xAI

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

xAI will be led by Musk, who is also the CEO of Tesla, CEO of SpaceX, CTO and owner of Twitter and founder of many more companies.

Google Bard now available in over 40 languages, including nine Indian languages

Wireless subscribers increased from 1,158.49 million at the end of December 2023, to 1,160.71 million at the end of January 2024, registering a monthly growth rate of 0.19 percent. (Image by Markus Spiske via Unsplash)

Google launches new features in Bard to help users better customise their experience, boost their creativity and get more done, including the ability to add images in Prompts, listen to Bard’s responses out loud, and easily adjust Bard’s response to be longer, shorter.

Tata Motors Shubhranshu Singh and GV Ramanan on how to forge the CMO-CFO alliance

Shubhranshu Singh, vice president, marketing - domestic & IB, CVBU and GV Ramanan, vice president - finance & group controller at Tata Motors in conversation with Storyboard18's Delshad Irani

Shubhranshu Singh, vice president, marketing – domestic & IB, CVBU and GV Ramanan, vice president – finance & group controller at Tata Motors talk about forging CMO-CFO relationships and how a good relationship between the two can largely impact a business.

Baseline Ventures signs badminton duo Gayathri Gopichand and Tressa Jolly; secures sponsorship from Muthoot FinCorp 

The remarkable duo, Treesa Jolly (left) & Gayathri Gopichand (right) have showcased their extraordinary skills by clinching one BWF title and winning medals at the Commonwealth Games, are climbing up the ladder in the world of badminton.

This multi-year collaboration will have the duo sport the Muthoot FinCorp logo prominently on the front chest of their playing jerseys during all BWF International events.

Retail inflation snaps falling streak, rises to 4.81% in June

In the last six to nine months, in categories where commodity prices have cooled, most of the companies have reduced product prices or increased the weight of the packs. They have also expanded their advertising and promotion activities. (Representative Image: Fikri Rasyid via Unsplash)

Economists had expected headline retail inflation to rise to 4.6 percent in June.

If I wanted to lead like a woman earlier, now I want to do it like an Indian: Ogilvy’s Devika Bulchandani

Bulchandani talks about making sure that the creative reputation of Ogilvy is intact.(Image sourced from Forbes India)

The Indian-origin global CEO of Ogilvy believes winning, be it a client or at Cannes, fixes everything. She says the industry loves complication, but in the end, it is creative thinking that solves a business problem. She talked to Storyboard18’s Delshad Irani at Cannes Lions 2023.