Tag: brand marketing

Meta and Twitter to go head-to-head; Rival platform Threads to launch on July 6

This is not the first time that Musk has shared tweets that have been considered obscene and abusive. Earlier in November 2022, the billionaire had taunted former US President Donald Trump with a crude, sexually charged religious meme to suggest he’s struggling to keep away from Twitter. (Image source: Moneycontrol)

Threads is an Instagram-owned social media platform, which will essentially work more or less like Twitter, where users can share their thoughts and others can like, reshare, comment, etc.

Wakefit.co rebrands to showcase innovative home solutions for “Progressive Yet Practical” audience

Wakefit.co also unveiled its new brand logo, ‘The Infinity Home’. The logo symbolises that every aspect of the home - the people, the furniture, the stories, the decor - come together in infinite ways.

The brand unveils its new identity, The Infinity Home, as it aims to simplify living across every life stage. The Infinity Home signifies the infinite possibilities that can be unlocked within a home, with the right home solutions offerings.

ASICS ropes in Shraddha Kapoor as brand ambassador

Shraddha Kapoor's versatility as an actress perfectly complements ASICS India's core philosophy of nurturing both the mind and body, making her an ideal fit for the brand, stated the company in a press note.

The association will also see ASICS India strengthen its market presence.

Troo Good calls for pitches from a full-service agency

Founded in 2018 with a vision to provide affordable nutrition across sections of the population, especially children, the enterprise delivers a range of products, including the brand’s flagship Millet Chikki.

Troo Good has so far raised around ₹70 crores as funding from OAKS Asset Management Capital and Sashi Reddi and his family office.

IPL 2023 ad revenue hits Rs 10,000 crore mark

Star Sports and Jio Cinema together earned closed to Rs 4,700 crore as advertising revenues, while franchises earned about Rs1,450 crore and the BCCI made Rs 430 crore.

Rs 6,500 crore, was earned as direct revenue by the BCCI, franchises, and broadcasters and the remaining 35 percent was earned as indirect revenue

Byju unlikely to renew endorsement contract with Shah Rukh Khan

The edtech giant was paying Rs 5.5 crore for each bilateral match, and Byju's had agreed to a total payment of $55 million (~Rs 440 crore). (Image sourced via News18 and Forbes)

Edtech firm Byju’s is unlikely to renew its endorsement contract with actor Shah Rukh Khan when it ends in September 2023, according to a report.

From million dollar Malibu mansions to gaming consoles; Barbie film’s marketing stunts

Barbie movie's marketing stunt via collaborations with various kinds of brands is making fans and netizens get closer to the iconic role model.

From partnering with Airbnb and giving Barbie fans an opportunity to experience Barbie mansion to collaborating with Microsoft and enhancing the gaming experience through the Xbox, Barbie’s marketing team is ensuring that the world embraces the iconic role model.

Homegrown ad agency Rediffusion turns 50

Rediffusion employs nearly 400 employees and handles advertising for Parle, BMW, Tata Trusts, Dabur, Taj Hotels, Kansai Nerolac, Tata Power, L&T Realty, Orra, Brookfield, Liebherr, Zydus, among others.

Rediffusion, which recently turned 50, was launched on 2 July 1973 by Diwan Arun Nanda, Ajit Balakrishnan, and Mohammed Khan.

boAt announces Jemimah Rodrigues as new brand ambassador

To showcase Jemimah's versatility and talent, boAt released a comical video where the brand seeks the perfect boAthead through Sima Taparia from the popular show "Indian Matchmaking."

Jemimah’s achievements in cricket include becoming only the second Indian woman to score a double century in ODI cricket, with an unbeaten 202 for Mumbai against Saurashtra in 2017.