Tag: brand marketing

GroupM launches hyper-local audience targeting solution, Geo Granularity for addressable TV

Covering an expansive area of 26,000 square kilometres across India’s top cities, this innovative solution was developed using proprietary geo-spatial technology and is the country’s first ever initiative of its kind, offering unparalleled targeting capabilities exclusively designed for TV advertisers. (Representative Image: engin akyurt via Unsplash)

Geo Granularity, developed by GroupM Nexus’s Finecast, enables hyperlocal targeting in high quality broadcaster inventory for more precise audience reach that optimises ad spend

India has potential to become one of the world’s superpowers: Publicis Groupe’s Maurice Levy

According to Maurice Levy, India has the potential to become one of the superpowers of the world as it has the world’s largest population with innovators. (Image sourced from CNBC International)

Maurice Levy commended India for making significant progress in the field of cyber security and praised the country for its creative, and disruptive innovators.

Madhav Sheth quits realme, likely to join another Chinese phone maker

Madhav Sheth is armed with an experience of two decades and started his career at Synopsis Inc as data analyst. He moved to Priory Business Group as sales manager and from there, he moved to Perfect Communications as the sales director.

Madhav Sheth, who served for more than five years at realme, started his career at the company as the CEO in 2018.

Britannia and Schbang use Generative AI to create a fantasy biscuit land

The series continued with a post featuring a Ferris wheel of a life-size Jim-Jam biscuit. Britannia continued the journey for its viewers with a golden ticket to a Britannia factory. Reimagining Bourbon biscuits as an iconic landmark, the next creative will transport viewers to the tower bridge in London, made completely of Bourbon biscuits.

The creatives, which were unveiled on #WorldBiscuitDay, they were with the help of Midjourney and Adobe Firefly and further perfected by Schbang’s creative and design input.

Jeeru revamps to J; plans to invest Rs 20 crore on marketing

The new logo represents the spirit of Gen Z, a generation that is confident, ambitious, tech-savvy and known for being assertive yet diverse. The new logo J is all about embracing novelty, vibrancy and minimalism with a touch of playfulness.

Xotik Frujus Pvt Ltd, the makers of the brand, aims to attract the next generation and increase its reach. The company has formulated a year-long plan of various campaigns, trials and activities to create brand visibility and generate awareness.