Tag: brand marketing

IPL 2023 is breaking records and stumps, keeping agencies and brands hooked

Avon is aiming to align with the ethos of promoting an active and healthy lifestyle, encouraging the building blocks, the youth, to not only embrace the sport but embody the true values of sportsmanship in daily life. (Pictured - Arshdeep Singh. Image Source: BCCI)

From creating 15-seconders to working with brand new IPL advertisers, ad agencies have been on their toes during IPL 2023.

Active internet users to reach 900 mn by 2025: Report

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

A joint report released by Internet and Mobile Association of India (IAMAI) and Kantar, states that the current 759 mn ‘active’ internet users in India for 2022 is expected to touch 900 mn by 2025.

PHDCCI launches Centre of Excellence in Green Hydrogen, recognises trailblazing Indian enterprises and individuals

This Seminar was led by experts from India and Germany and was an informative session for MSMEs and the other stakeholders in the energy ecosystem to build their understanding of the green Hydrogen sector, its technicalities, supply and demand, potential opportunities, and the developments in India and around the world.

The Centre of Excellence recognises contributions of individuals and enterprises revolutionising the renewable energy landscape.

IPL: Pan masala is the second-largest advertiser category in IPL 2023

According to recent TAM data, pan masala was the second-largest category in both IPL 15 and IPL 16, with a more than 100% increase in share this year, reaching 15%. KP Pan Foods, a Lucknow-based supplier of mouth freshener, meethi supari, and herbal saada pan, was among the top five advertisers in both seasons, and a new brand from this category, Rajshree Silver Coated Elaichi, was one of the top five advertisers in IPL 16. (Images - Stills from ads)

Pan masala brands rope in big names, spending crores in marketing boost, despite public resistance and trolling that generally follows after a celebrity endorses a pan masala brand.

A cheat sheet on creating the perfect brand mascot

Legacy brands like Amul and Vodafone have been instrumental in using mascots to build their identity. It provides a unique and memorable way for customers to associate with the brand. Mascots help create brand recognition and differentiation. (Images sourced via Twitter))

Building an emotional connection with the customer is key for a strong brand. One of the defined ways to build the emotional connect is by using mascots. They can evoke feelings of joy, trust and loyalty, which can lead to increased brand affinity.

Condoms and deodorants are quite complementary: Sudhir Sitapati, Godrej Consumer Products

Sudhir Sitapati also shared his insights on building brands in today’s India. But adding a word of caution when he said India is not doing as well as it seems to be doing in the context of FMCG volumes.

Sudhir Sitapati, Managing Director and CEO, Godrej Consumer Products, wrote in a LinkedIn post after the company conducted the townhall with employees at Raymond Consumer Care (RCCL).

TATA IPL fan parks a nation-wide hit as massive crowds gather to catch action on JioCinema

It is the first time that a sporting event is being streamed digitally at such a large scale for community viewing.

Access to the TATA IPL Fan Park is free of cost. The fan park had a wide variety of offerings for people of all ages, including a dedicated family zone, kids zone, food & beverages, and the JioCinema experience zone.

Global market witnesses entry of 1 billion new online shoppers strengthening digital commerce: Accenture study

Interactive Avenues will be responsible for managing TTK Healthcare’s e-commerce presence and increasing sales across key marketplaces and quick commerce platforms. (Representative image by Andy Hermawan via Unsplash)

Millennials, Gen Z and Gen Alpha consumers are emerging over the next decade in eight fast-growing countries signaling a need for companies to reinvent their digital commerce strategies