Tag: brand marketing

T20 World Cup: India in semis has advertisers cheering, ad revenue to exceed expectations

The third T20 will be played in Indore on October 4 in both sides’ final T20 warmups before the World Cup gets underway in Australia later this month. India won the first T20 by eight wickets on Wednesday. It did not make any changes Sunday to that team. (Image: @BCCI - Twitter)

The anticipation for higher audience traction for the tournament among advertisers has increased and viewership could go higher if India and Pakistan play the final.

Clutter Breakers: Cadbury 5 Star’s ingenious ad campaign that markets itself

An ingenious move by 5 Star, where they get to advertise their product for free. Every time you have to review something, you will think of the delicious chocolate. That is definitely some serious recall value. In the brands words, it is probably “The biggest ad campaign in history.” It certainly is the most geographically widespread.

5 Star has come up with a unique solution where they no longer have to spend any money on advertising as their product will now market itself.

Indians have refreshed their food and health habits. Here’s how

While the report highlights that 67 percent of Indian citizens prefer eating home-cooked meals, the capital continues to remain experimental with their cuisines, with 47 percent of its inhabitants curious to try new international cuisines such as Korean, Thai, and Japanese, amongst others. (Representational image via Unsplash)

Decoding India’s within India, a report by Leo Burnett Regional highlights that India is truly opened up to adopting a more contemporary approach to food and wellness across its diverse culture.

Does nostalgia work in marketing and brand building?

According to experts, nostalgia is inbuilt in the concept of branding and it is a powerful root to tap into, if brands utilise this strategy well. However, they believe, that nostalgia marketing works well only if the target audience is clear in the brand’s mind. (Still from ads)

A brand is a mini-dose of nostalgia for it is all about making the audience return to a memorable experience. Here’s a look at brands that have infused nostalgia in their products and ads.

Cringe influencers or not? Decoding corporate honchos’ social media game

Social media postings of corporate leaders are carefully planned. Industry insiders tell Storyboard18 that C-suite leaders have a mix of digital strategies under which they hire an agency/image consultant or an internal team to handle their postings; sometimes they are also personally involved in the process. Pictured (L to R) Mahindra Group’s chairman Anand Mahindra; RPG Enterprise' chairman Harsh Goenka; and founder and Managing director of Kalaari Capital Vani Kola.

Senior corporate leaders taking to social media humanise their larger-than-life-size brand image and engage their followers through an armoury of content. However, are they taking it a bit too far? Storyboard18 finds out.

Mast & Meh: Swiggy, Licious, Sugar, Mamaearth, MakeMyTrip, Britannia

MAST - Swiggy has adopted a new format for its recent series of ads, Mukbangs and ASMR! The ads certainly are very wholesome to watch and will definitely make you feel extremely hungry. We highly recommend everyone, especially those on a diet to watch this one.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Surya Kumar Yadav may double his score on brand valuations, say experts

The public broadcaster expects, this move to give the matches an unprecedented reach and availability across all households with a television, making it the most extensive and widest coverage on free-to-air TV(Image credits @virendersehwag on Twitter)

His strong performance, especially after the last match against Zimbabwe in the T20 World Cup match, will double his brand value, say experts. It is estimated Hardik Pandya charges around Rs 1.5-2 crore per day for an endorsement whereas Yadav’s fee is around Rs 1 crore.

Brand mascots and ambassadors in the digital age

In digital as well as offline media, there is a huge amount of clutter due to the presence of numerous brands. A mascot helps differentiate. It may represent a group, a thought, or a product. It infuses life into a brand.

While both can bring value to a brand, having them together in the same creative may confuse the audience, say experts.

Job cuts at Twitter, Meta presage dark days ahead

A lot of companies are looking at cutting down non-essential spends. Areas like advertising are some of the first few things that are impacted when companies go on a cost-cutting mode. This adversely impacts platforms like Meta, Snap, and Google, who are also forced to cut costs to compensate for the loss in advertising revenue.(Representative Image via Unsplash)

Twitter India has fired close to 90 percent of its workforce. Indeed, there are rumours that its India office might be shut down altogether.