Tag: brand marketing

TATA Voltas summer campaign ‘Shor Kam, Kaam Zyada’ sees return of iconic Murthy character

The campaign, besides being on television and digital, will find its way across various print, radio and OOH opportunities this summer.

Voltas has reintroduced the protagonist Murthy in a new campaign. Murthy, who has won many hearts with his calm persona and his witty dialogues, has returned to promote Voltas’ latest line of SmartAir ACs.

News18’s Mega Opinion Poll results to be unveiled at 6 PM on March 13

The results of the News18 Mega Opinion Poll will be covered extensively across all 20 News18 network channels including News18 India, CNN-News18 and News18 regional channels in 16 languages. The results will also feature on News18’s 16 websites in various languages, ensuring wide-reaching and inclusive coverage of the landmark survey.

The opinion poll was conducted across 518 constituencies with face-to-face interviews of over about 1.2 lakh respondents, making it the largest and most in-depth poll done by any news network.

Cognizant becomes title sponsor of America’s Major League Cricket, its only world-class professional cricket championship

All six teams who competed in MLC’s historic inaugural season will feature again in 2024. Returning superstar players already announced to compete include Afghanistan’s Rashid Khan (MI New York), South Africans Faf du Plessis (Texas Super Kings), Marco Jansen (Washington Freedom) and Quinton de Kock (Seattle Orcas), Pakistan’s Haris Rauf (San Francisco Unicorns) and Sunil Narine (LA Knight Riders) of the West Indies. (Image source: major League Cricket via X)

Cognizant Major League Cricket will return for its second season this summer, kicking off on July 4 and again bringing the cricketers to the United States for multiple weeks of T20 cricket action.

Publicis Groupe’s Publicis Play partners with Hero MotoCorp to introduce on-ground gaming live stream event

Rooter created an Xtreme Zone, which became the epicentre of live gaming action at the Hero World 2024. From here, India's top gaming influencers, including Mortal, GamerFleet, LolzZz, and Dobby, challenged gamers to reach 125 finishes in 125 minutes while playing BGMI (Battlegrounds Mobile India).

The livestream was simulcasted across Rooter, YouTube & Glance and garnered a peak viewership of 60,000+, securing a position in the top 50 trending videos in the gaming category on YouTube.

Anand Mahindra’s concern sparks debate on technology vs human connection in VR age

In the video, an individual is seen moving through the mall corridors on a scooter, completely immersed in the virtual reality experience offered by the VR headset. (Image sourced via Forbes India)

In response to a video showing a man riding a scooter-like vehicle in a mall while wearing Apple’s Vision Pro VR headset, the Chairman of the Mahindra Group shared his concerns about the potential impact of such immersive technology.

Logo legacies: Stories of iconic food brand logos and their evolution over time

Numerous food brands and restaurants have distinctive logos known for their unique colours. Some of these logos have changed over time while staying true to their core identity. (Image source: Unsplash)

Logos symbolise a brand’s history and values and give insight into its evolution throughout the years. Here is a compilation of such brand logos that have crafted a place in the market.

The strategic use of influencers has emerged as a powerful tool in political campaigns: PolTek

On Meta though, Odisha is the highest spender with a total spend of Rs3.79 crore followed by Uttar Pradesh at Rs3.71 crore. (Image source: Forbes India)

According to Parag Jain and Purnendu Chakraborty, directors at PolTek, political advertising’s financial landscape has shifted significantly towards digital platforms, witnessing increased investments compared to the 2019 elections. Factors like precise targeting, cost-effectiveness, and evolving media consumption habits have led to this change.

From A-listers to sports icons, top celebrities capitalise on India’s IPO surge

Additionally, numerous prominent Indian Bollywood and cricket personalities have realised substantial profits through early investments in these companies, well before their public listings. (Image source: News18)

Bollywood actors like Aamir Khan, Alia Bhatt, Katrina Kaif and cricket icon Sachin Tendulkar seized the bullish trend in the equity markets after the March 2020 Covid lows, reaping substantial profits.