Tag: brand marketing

Anant Ambani-Radhika Merchant wedding: Bill Gates to Mark Zuckerberg, guest list of global business, tech leaders

Anant Ambani, the youngest son of Reliance chairman Mukesh Ambani, will marry Radhika Merchant, daughter of industrialist Viren Merchant, in what is expected to be one of India's grandest weddings on July 12 in Mumbai. (From left to right: Bill Gates, Mark Zuckerberg, Sundar Pichai, Bob Iger, Larry Fink and Shantanu Narayen. (Image source: News18 and CNBC-TV18))

Who’s who of the global business world invited for Anant Ambani and Radhika Merchant wedding. Check the list here.

What are Amul Topicals how did they create a legacy?

The Amul girl's tale indeed merits the adulation it receives. Originating in the late 1960s, she has become an indelible part of Indian advertising history. (Image source: Moneycontrol)

From India’s emergency era to the tribute to legendary radio announcer Ameen Sayani, Amul ads comment on current events and popular culture in a witty way.

Amul completes 50 years; A look back at its journey

Prime Minister Modi commended Amul, remarking that while numerous brands have emerged in India since independence, none have matched Amul's stature in terms of trust, development, public participation, farmer empowerment, and inspiration for Aatmanirbhar Bharat. (Still from an ad)

Amul, deriving its name from the Sanskrit word for “priceless,” transcends being merely a brand; it embodies a narrative.

Air India’s new inflight safety video celebrate India’s culture, dance, music

Air India’s new inflight safety video integrates safety instructions with mudras or dance expressions in eight diverse dance forms - Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar, and Giddha - from around the country. Each featured dance form presents a specific safety instruction. (Live from the Lounge)

The safety film is the outcome of a collaboration between Prasoon Joshi, renowned lyricist and chief of McCann Worldgroup, Grammy Award-winning music composer Shankar Mahadevan, and film director Bharat Bala.

MP State Elections: Gupshup developed WhatsApp chatbot that engaged 1.2 million people

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Representative Image: Dima Solomin via Unsplash)

Madhya Pradesh says it used WhatsApp chatbot for state elections, helping over 2 lakh voters.

LVMH launches entertainment venture for marketing its brands like Louis Vuitton, Dior, Fendi

LVMH said the aim was to collaborate with leading entertainment creators, producers and distributors to co-develop, co-produce and co-finance entertainment focused on premium film, TV and audio formats. (Image source: Unsplash)

LVMH’s entertainment venture is led by Arnault heir Antoine Arnault and US CEO Anish Melwani.

Philips rolls out #BarberKeBaraber campaign featuring brand ambassador Virat Kohli

The campaign spotlights cricketer Virat Kohli showcasing the Philips All-in-One Trimmer with its Twin Trim blades as the quintessential tool. (Image source: Moneycontrol)

The campaign film highlights Virat Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer.