Tag: brand marketing

Advertising’s new creative King kaun: Can Tanmay Bhat be the next Piyush Pandey?

Ad purists may scoff at Bhat's approach to brand building, but there's no denying his immense popularity and growing influence in ad circles, as marketing heads clamour to get Bhat to work on their brands. (Image sourced via Instagram)

Why are CMOs and brand managers so eager to give Bhat their marketing money and brands to play with? Can he be the next face of Indian advertising? Let’s find out.

Flame of Innovation: The matchbox campaign that lit up Indian advertising

Fifty words comprised the headline for the half page ads that ran for nine consecutive days to maximise the campaign’s impact. In each advertisement, the headlines were long and different. The campaign spoke of the advantages of an ad at the back of a matchbox. And, each ad touched upon different selling target groups, highlights Panna Jain, who conceptualised the WIMCO campaign. (Image source: Panna Jain)

WIMCO Matchbox campaign was the creation of erstwhile agency MCM (Mass Communication and Marketing) that was released in the 1960s. Credited as an unconventional campaign, the pathbreaking half page ads featured two hands engaged in doing different things.

Beyond politics: Rajeev Chandrasekhar’s fashion style, unlocking the power of swag

We wouldn't say Chandrasekhar takes special care to look his part, but sometimes being effortless does the trick. For instance, we couldn't help but notice Chandrasekhar's glasses. They are a combination of simple yet elegant, sometimes a classic rimless and sometimes a subtle animal-printed frame. (Image source: Instagram)

MoS Rajeev Chandrasekhar perfects his gym selfies as much as his regulatory framework ideas on deepfakes and Generative AI.

Meta to OpenAI, 20 global tech companies pledge to combat deceptive AI use in elections

Signatories pledge to work collaboratively on tools to detect and address online distribution of such AI content, drive educational campaigns, and provide transparency, among other concrete steps. (Image sourced from Moneycontrol)

As of today, the signatories are: Adobe, Amazon, Anthropic, Arm, ElevenLabs, Google, IBM, Inflection AI, LinkedIn, McAfee, Meta, Microsoft, Nota, OpenAI, Snap Inc., Stability AI, TikTok, Trend Micro, Truepic, and X.

Schbang apologises again for Poonam Pandey fake-death marketing stunt; thanks ASCI for auditing future ideas

US drug giant Merck’s Indian affiliate MSD terminated its association with Schbang after speculations surfaced that the pharmaceutical major and its India affiliate were allegedly involved. (From left to right: Image source - Schbang (YouTube) and Poonam Pandey (News18))

The ad agency Schbang went on to assure readers that such an act would never happen again.

E-Gaming Federation and Maharashtra Health Services join forces for public awareness campaign

The United States has the most LinkedIn members, followed by India and China. According to the research group Insider Intelligence, LinkedIn's annual advertising revenue increased to nearly $4 billion in 2023, up 10.1 percent. (Image source: Unsplash)

The landmark agreement outlines collaborative efforts of EGF and the Maharashtra Government in implementing comprehensive initiatives to address and educate youth in making well-informed decisions while playing online.

“Alexa, what is the net worth of Shah Rukh Khan, Alia Bhatt and Taylor Swift?” asked Indians in 2023

Indian customers have showcased an increased interest in celebrities and sports icons in the past year, for which they turned to Alexa for answers. (Representative image by Andres Urena via Unsplash)

In 2023, there was a 37 percent rise in inquiries regarding Bollywood, sports, festivals, and business topics among Indian users of Alexa.