Tag: brand marketing

Indian Elections: Popular campaigns through the years

These campaigns have employed various strategies such as catchy slogans, celebrity endorsements and emotional appeals to create a buzz and attract voter’s attention at a large scale. (Image sourced via Twitter (X))

Over the years, Indian political parties have launched various campaigns, attracting the attention of general masses and countering the opposition’s claims.

Valentine’s Day 2024: Blinkit receives a unique request from customer

Sharing the screenshot of a conversation between a customer care executive and the anonymous customer, Blinkit stated how they had to decline the unique request. (Image source: Unsplash)

Blinkit received a request from a customer asking if he could serve as the delivery partner for Valentine’s Day to deliver gifts to his girlfriend, as her parents prohibited her from leaving the house. This incident generated diverse reactions on social media platforms.

Why Anand Mahindra is the Mahindra Group’s best publicity machine

Mahindra recently offered a Mahindra Thar to Indian cricketer Sarfaraz Khan’s father Naushad Khan, should he choose to accept it. (Image sourced via Mahindra website)

Mahindra Group’s best PR machine is its chairman Anand Mahindra, who generates earned media, social currency and credibility by giving away Mahindra cars as gifts.

OpenAI denied ‘GPT’ trademark; US patent office says it doesn’t meet the requirements for trademarking

The popular generative AI model, ChatGPT, has almost become synonymous with AI since the platform was opened to the public. (Image source: Mone)

The denial document states, “Registration is refused because the applied-for mark merely describes a feature, function, or characteristic of applicant’s goods and services.”

3 lakh scooter units recalled by Yamaha Motor India

India Yamaha Motor (IYM) has announced a voluntary recall of around 3,00,000 units of 125 cc scooters, the company said in a statement. The recall is aimed at resolving an issue with the brake lever function in select units of the models. (Image source: Moneycontrol)

The scooter maker India Yamaha Motor has recalled the vehicles to rectify brake parts in select models.

Dream11’s Harsh Jain on why Mumbai’s Atal Setu and Coastal Road project to drive its tech scene

Jain, a passionate proponent of the city’s potential to rival Bengaluru and Delhi-NCR as a startup hub, is also one of the minds behind TEAM (Tech Entrepreneurs Association of Mumbai) and is the chairman of Internet and Mobile Association of India((IAMAI), a grouping of India’s startup and tech firms. (Image source: Moneycontrol)

Jain believes these projects are expected to help resolve some of the key issues such as the high cost of living and staying for working professionals.

Hero Vired features in Disney+ Hotstar’s ‘The Indian EdTech Story’ Docu series

he docuseries explores the highs and lows of the edtech journey, demonstrating how the sector continues to play a pivotal role in creating a lasting impact despite the roadblocks. (Image via Shutterstock)

In the documentary, Akshay Munjal, the founder & CEO of Hero Vired, shares his vision behind Hero Vired’s inception, rooted in the realization of the challenges deserving graduates face in securing employment opportunities across the nation.

Anand Mahindra offers cricketer Sarfaraz Khan’s father a Thar as a gift

In the video, an individual is seen moving through the mall corridors on a scooter, completely immersed in the virtual reality experience offered by the VR headset. (Image sourced via Forbes India)

In a signature move, Anand Mahindra has gifted Naushad Khan, Sarfaraz Khan’s father, a Mahindra Thar, acknowledging the father’s undying belief in his son.