brand marketing – Page 57

Puma India comes on board as Delhi Capitals’ official kit partner

The players’ kit will also comprise training wear, accessories, travel gear and athleisure, capturing the same design aesthetic as the jersey. (Image source: Unsplash)

As kit partner, PUMA’s logo will be present on the leading arm of the jersey of both the men’s and women’s teams of Delhi Capitals.

Impresario’s Divya Aggarwal on SOCIAL going hyperlocal and catering to GenZ

In an interview with Storyboard18's Indrani Bose, Divya Aggarwal, Impresario’s chief growth officer, spoke to Stoyboard18 about SOCIAL's hyperlocal strategy, targeting Gen Zs and more

Divya Aggarwal, chief growth officer, Impresario spoke about how Impresario also plans to expand not just to new cities and towns but also in places they already have a presence.

The inside story: Digging deeper into Nykaa’s Nykd with Preeti Gupta

Preeti Gupta, Business Head, Nykd by Nykaa

Preeti Gupta, Business Head, Nykd by Nykaa , discusses how Nykd has been blending technically strong products and solving women’s everyday challenges, and appealing to all body types and age groups.

What is OpenAI’s new text-to-video AI model – Sora all about?

Think of GPT models that generate text based on words. Sora does something similar, but with images and videos. It breaks down videos into smaller pieces called patches. (Image source: Moneycontrol)

In a blog post, OpenAI stated, “Sora can generate videos up to a minute long while maintaining visual quality and adherence to the user’s prompt.”

Layoffs at the Big Swoosh: Nike slashes 2 percent of global workforce; 1600 jobs

In the third quarter, Nike had announced that it would incur about $400 million to $450 million in employee severance costs. According to a company filing, as per March 31, 2023, Nike had 83,700 employees. (Image source: Unsplash)

Due to weaker profits this year, the sports giant has initiated cost cutting measures.

Headphones, rings, men’s t-shirts, stuffed toys among top products sold on Valentine’s Day: Flipkart

Sharing the screenshot of a conversation between a customer care executive and the anonymous customer, Blinkit stated how they had to decline the unique request. (Image source: Unsplash)

Flipkart also launched its Valentine’s Day campaign, ‘Your Wingman, This Valentine’s’ to strengthen its position as the one-stop destination for every shopping occasion.

Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?

New age brands or start-up brands are more driven by looking at the clutter breaking ideas that can help them get traction. But, they don’t really look at things from a long term perspective. (Representative image by Nick Fewings via Unsplash)

Top advertisers said that the divergence in projections is due to differences in digital Adex numbers and agencies’ own vantage and advantage.

Asian Paints CEO Amit Syngle’s path to Rs1 lakh crore in revenue

The goal is to increase the mind share of the brand and look at influencing not just the bottom of the pyramid but even the luxury space, which has immense growth potential with rising disposable incomes, Syngle noted. (Image sourced via Pinterest)

Asian Paints targets Rs1 lakh crore revenue over the next decade with product expansion and building a services brand.

This news about ChatGPT-maker OpenAI reportedly dropped Google-parent Alphabet’s stock

In an interview with Reuters, Alphabet CEO Sundar Pichai heralded the advance as one of multiple "breakthroughs" that would fuel his company's myriad businesses. At root, he said, the search-industry mainstay was making a new manner of inquiry possible. (Representative Image via Unsplash)

On Thursday, February 15, Alphabet’s stock dropped by as much as 3.8 percent, significantly underperforming the Nasdaq 100, which saw a 0.3 percent dip.

OYO gets into sports hospitality with 100 hotels in 12 key cities

The company said it has provided these services in more than 10 large-scale sports tournaments in 2023, including Khelo India Youth Games, Khelo India University Games, and 36th National Games, to assess its capabilities before launching the new initiative. (Image source: Moneycontrol)

The sports hospitality business aims to meet the unique needs of large sports events with a focus on providing end-to-end solution.