Tag: brand marketing

Valentine’s Day 2024: Ad campaigns that stole hearts

While some brands used Al to create more personal experiences for customers, others employed various tactics including partnering with influencers to create user-generated content, adding relatability to the brand.

This Valentine’s Day, brands have challenged the traditional concepts of love and embraced the new and changing notions of relationships through their ad campaigns.

Body Shop UK gets into insolvency; 2,000 jobs and 200 stores at risk in the UK

The Body Shop’s UK business has fallen into administration, putting more than 2,000 jobs and 200 stores at risk in a further blow to Britain’s shopping districts, as per Bloomberg.

Aurelius, which also owns sportswear chain Footasylum and Lloyds Pharmacy, bought The Body Shop from Brazilian cosmetics conglomerate Natura & Co., which had owned the brand since buying it from L’Oreal in 2017.

Saffola Honey unveils new packaging on Sundarbans Day

The new campaign aims to generate excitement and anticipation surrounding the new Saffola Honey Active pack, which embodies the brand's promise of natural and unadulterated honey sourced from forests and pristine regions including Sundarbans.

The brand has also unveiled an immersive CGI video as part of its campaign.

Jio’s Valentine’s Day nudge at Airtel creates social media banter

Airtel responded to the post, advising users to try everything before making a decision. “Sab kuch try karo, phir sahi chuno”, the company's X handle responded, humorously adding "just saying" to its response. (Representative image by Possessed Photography via Unsplash)

The telecom company Reliance Jio Infocomm Limited, pointed out the red colour in Airtel’s logo, suggesting its users to abandon Airtel and switch to JioAirFiber instead. This post has garnered a lot of reactions on social media.

Cash-strapped SpiceJet delays salaries of many employees

The delay in salaries, as well as in depositing the money due to pension funds and taxes deducted from the salaries, has come at a time when the airline owned by Ajay Singh is considering layoffs. (Image source: Moneycontrol)

Salaries have been paid to over 75 percent of the employees and that the pension fund dues will be deposited in the “near future”.

Global luxury industry surges to US$347 billion; India makes significant contributions: Reports

The growth was attributed to the strategic integration of technology, particularly GenAI, which facilitates personalised customer experiences and real-time support.(Representative Image: Hannah Morgan via Unsplash)

This year’s report highlights six Indian luxury companies that specialise in vertically integrated jewellery and are amongst the top 100 global luxury goods companies.

Urbn appoints Bollywood actor Kartik Aaryan as its brand ambassador

The brand’s charging solutions are accessible through both online and offline channels, including more than 200 Croma stores nationwide. Urbn’s products are manufactured in India, in its own production facility.

Urbn, the homegrown D2C charging solution brand has announced signing Kartik Aaryan as its brand ambassador, with the aim of building a connection with users across all key markets.