Tag: brand marketing

Kotak Life rolls out a new campaign featuring Rajkummar Rao

In the ad films posted by the company, Rao is seen showcasing a range of stable investment offerings from Kotak Life with the aim of addressing consumers’ main concerns regarding their investments.

The campaign showcases stable investment offerings from Kotak Life, addressing consumers’ key concerns including uncertainty around returns and the need for tax-efficient instruments.

Blissclub launches new campaign promoting uninterrupted workouts for women

Ahead of the campaign rollout, there was a pre-buzz on LinkedIn showcasing a fun take on Star Wars.

In its latest campaign, Blissclub addresses the gender bias and unequal responsibilities of household chores, posing a question- If men can be extraterrestrial beings when it comes to chores, then why not women when it comes to uninterrupted workout time?

Rahul Kothari opens up on Razorpay’s vision as fintech hits $100 billion

In the second part of Razorpay’s interview with Storyboard18, Rahul Kothari, chief operating officer, Razorpay, discusses how the company has been operating after the Reserve Bank of India lifted its ban on onboarding new customers, industry trends, advertising methods, and more.

The chief operating officer discusses how Razorpay has been operating after the Reserve Bank of India lifted its ban on onboarding new customers, industry trends, advertising methods, budget 2024 reactions and more.

Niche communities and micro-influencers: Unleashing authentic engagement in the creator economy

Adobe GenStudio powers the content supply chain within the IPG engine, harnessing the combined capabilities of Adobe Workfront, Adobe Experience Manager, Adobe Express, Adobe Firefly, Adobe’s family of creative generative AI models, and Frame.io. (Representative image via Unsplash)

In today’s bustling world of social media and content creation, being real is what truly matters. It’s no longer just about being popular with everyone; instead, it’s about finding your tribe within smaller, more specialized groups. This is where micro-influencers step in. These are people who may not have millions of followers, but they have… Continue reading Niche communities and micro-influencers: Unleashing authentic engagement in the creator economy

Coca-Cola results beats forecasts, revenue rises to $10.8 bn

Unit case volume grew 2 percent for the quarter, primarily driven by growth in juice, value-added dairy and plantbased beverages and sparkling flavors. The growth was led by India and China.(Representational image: Monica Silva via Unsplash)

Revenue rose 7 per cent to $10.8 billion for the October-December period. That topped Wall Street’s forecast of $10.7 billion, as per analysts.

Why Indians are biting the Apple?

A ruling is likely to take several years and until then, Apple will have to pay the fine and comply with the EU order.

Local manufacturing set up by Apple in India allowed the phone prices to be competitive vs rest of the world.