Tag: brand marketing

Travel intent for Madhya Pradesh and Bhopal increased 20 percent yoy: SOTC travel trends report

The desire for longer stays is 32 percent higher than pre-pandemic. (Representative Image: yash kiran via Unsplash)

As per the report, Bhopal features among the company’s top 10 source markets, and the newly inaugurated outlet, reiterates the SOTC’s strategic Regional focus to expand its footprint in India’s high potential tier 2 and 3 markets.

Why is Orry planning his own “demise”?

In the Storyboard18 interview, Orry didn’t rule out starting his own brand but said it's not an immediate plan.  (Image sourced via Instagram - @orry1)

Social media sensation Orry is planning his own demise in the Orry office “Relevance Room”. What does it all mean?

FMCG ad impressions on digital witnessed degrowth of 6 percent

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

Programmatic (86 percent) was the top transaction method for digital FMCG advertising based on impressions during July-September 2023.

Third Wave Coffee and Ironhill India join forces to introduce a new blend for coffee and beer lovers

Anirudh Sharma, Co-founder, Third Wave Coffee (left) and Teja Chekuri, Co-Founder and Managing Partner, Ironhill India (right)

The collaboration stems from a mutual understanding that the diverse palate of the beer enthusiasts deserves a unique blend that combines the rich flavors of premium coffee with the craftsmanship of artisanal beer.

MC At Davos: Expect PM Modi to be re-elected, good for India and the world, says Martin Sorrell

The advertising guru added that amid the geopolitical issues involving the US and China, the Russia-Ukraine situation, and the intense conflict in the Middle East, India has emerged as the go-to market and an alternative to China in Asia. (Representative image via Twitter by @ForbesCMO)

Martin Sorrell, Executive Chairman of S4 Capital, said he remains bullish on India, emphasising that the country is well positioned and expected to become the world’s third largest economy by 2025.

Davos 2024 | India pushes women empowerment & gender equality through new global alliance to meet G20 commitments

The alliance has garnered support from global corporate houses like Mastercard, Uber, and Microsoft to domestic industry leaders like Tata, TVS, Godrej, and Serum Institute of India. It has also roped in over 10,000 partners from the industry through the Indian industry body Confederation of Indian Industry (CII). (Image source: CNBC-TV18)

A result of the G20 Leaders’ Declaration and India’s abiding commitment to the cause of women-led development, the “Alliance for Global Good – Gender Equity and Equality” will follow-up and build on activities of various G20 engagement groups including Business20 and Women20.

Haldiram’s to buy snack foods company Prataap Snacks

After the news came to light, the shares of Prataap Snacks jumped 13 percent. Prataap Snacks competes with PepsiCo’s Lay’s and other snack brands. (Image source: News18 Hindi)

Prataap Snacks, known for its Yellow Diamond brand of chips competes with PepsiCo’s Lay’s and other snack brands.

Sudhir Sitapati on why advertising agencies need to reinvent themselves

Sudhir Sitapati also shared his insights on building brands in today’s India. But adding a word of caution when he said India is not doing as well as it seems to be doing in the context of FMCG volumes.

Godrej Consumer Products Ltd CEO and MD, Sudhir Sitapati said India is not doing as well as it seems to be doing in the context of FMCG volumes.

Vh1 announces the launch of ‘Vh1 AniNation’, a one-stop destination for anime enthusiasts

Vh1 AniNation will offer fans an immersive experience including AniBites, AniPinion, and Ani-Music. (Representative image by Miguel Lindo via Unsplash)

Vh1 AniNation will serve as an exciting platform that fuses visually stunning animation, engaging community discussions, and a curated musical experience, to celebrate the rich cultural tapestry of Japanese anime.