Any replacement to a free cookie can only come from an independent, and neutral entity which has no linkage to the inventory that is being sold. And there in lies the challenge for the industry today.
Tag: brand marketing
Ram Mandir, Ayodhya sparks marketing frenzy; print, TV, and social media ad blitz
Brands like Amul, Kalyan Jewellers, Adani Wilmar, Indian Hotels, ITC Ltd., EIH Ltd, Havells and many others have all risen to the occasion of the consecration ceremony of Ram Lalla.
Ayodhya Ram Mandir: Temple tourism to attract 50 million people annually
Multiplier effect expected as the $10 billion makeover of Ayodhya is set to transform the city into a global religious and spiritual tourist hotspot.
Ram Mandir, Ayodhya: List of India Inc leaders invited
Find out who from India Inc has been invited for the Ram temple consecration in Ayodhya.
HUL ad spends up; FMCG major spent Rs 1,626 crore in December quarter
HUL reported a net profit of Rs 2,519 crore and revenue for Q3 FY 2023 stood at Rs 15,188 crore.
Ram Mandir, Ayodhya and brands: Kalyan Jewellers showcases Ramayana inspired designs
The Nimah line has a signature style reminiscent of Karnataka’s temple jewellery and it has historically showcased mythological symbols like peacocks, swans, lotus flowers, bejewelled and hooded serpents, and divine feminine figures Saraswati and Lakshmi.
India demonstrates resilient economy, and investment opportunities across sectors at Davos
As many as 21 sessions were held over five days at the annual meeting. India showcased its opportunity, opening doors for discussion on manufacturing, technology, gender based impact, sustainability, mobility, startups, healthcare, and AI, among other themes.
Effie India 2023: McCann WorldGroup, Mondelez India and Enormous win big
This year, the Effies received a remarkable 1276 entries, the highest since its inception, and saw participation from 79 agencies.
Reliance Jio Q3 result: Profit rises 3 percent to Rs 5,208 crore, revenue at Rs 25,368 crore in Dec quarter
Reliance Jio Q3 result: The telecom company’s revenue rose to Rs 25,368 crore for the third quarter, as compared to Rs 24,750 crore in the preceding quarter. The revenue is largely in line with the CNBC-TV18 poll estimate of Rs 25,360 crore.
HUL’s Rohit Jawa: Premiumisation and market development continues to serve us well
Hindustan Unilever Limited (HUL) announced its results for the quarter ended 31st December 2023. CEO and MD Rohit Jawa said the focus is on providing the right consumer value.