brand marketing – Page 84

Kedarnath, Ayodhya top Gen Z spiritual travel picks for 2024: Poll

As the spiritual tourism wave continues to sweep India, Gen-Zs are clearly not staying back and jumping on the bandwagon. (Image source: Unsplash)

Around 4,000 people took the poll, wherein Kedarnath received an impressive 39.7% as the top spiritual destination for Gen Zs

How designer and brand collaborations are redefining consumer experience

These brand collaborations showcase a blend of creativity and commerce, these collaborations redefine industries and celebrate cultural synergy. (Image by freestocks via Unspash)

In a worldwide trend, brands are increasingly collaborating with renowned designers to create unique and innovative collections, closing the gap between luxury and accessibility.

Zomato’s clever marketing stunt takes Mumbai metro by storm

The altered announcement triggered hungry passengers offering a tempting 60 percent discount to those who noticed the culinary twist. (Image source: Moneycontrol)

Zomato has once again seized the marketing spotlight with a clever stunt in Mumbai’s metro, turning routine station announcements into a playful invitation for the city’s hungry passengers.

Moneycontrol beats Economic Times to become business news leader

Moneycontrol’s complete dominance in this domain was also evident in time spends. The 863 million minutes Moneycontrol readers spent reading its pages in December was four times more than that spent on ET (199 million minutes).

No. 1 in unique viewers; more than double of ET in page views, and over four times bigger in times spent.

Action film ‘Fighter’ launches merchandise line

Collaborating with platforms including FlipKart, Souled Store, HRX, Vega, A47, and more, 'Fighter' introduces an extensive range of exclusive merchandise.

The merchandise line encompasses a diverse array of offerings, ranging from apparel and accessories to coveted collectibles and memorabilia.

Apple achieves 74 percent growth in brand value: Reports

The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations. (Image source: Moneycontrol)

Apple has maintained its position as the dominant player in the premium smartphone market, with 71 percent value share.

Dream11 parent co Dream Sports spends Rs 2,964 crores on advertising in FY2023

Through the extension, fans in India can compete daily in a variety of public and private NBA and WNBA-themed fantasy games. (Image source: Moneycontrol)

Dream11’s advertisement and promotional expenses accounted for 51 percent of its total burn.

Paytm’s marketing and promotional costs stand at Rs 275.2 crore in Q3

Bhartia and Khandelwal underscore the importance of risk mitigation for traders, urging them to explore alternative payment applications that are compliant with regulatory guidelines. (Image sourced from CNBC)

Employee benefit expenses accounted for 37 percent of the total expenses in Q3 FY24.

Feminine hygiene brand Sofy onboards Sara Ali Khan as brand ambassador

Sofy's long-hour leakage protection ensures that Sara Ali Khan can conquer each day without the concern of leakage, smell, or bacteria. (Still from the campaign)

The commercial, showcasing a day in Sara Ali Khan’s life, emphasises her hectic routine, effortlessly balancing professional commitments and personal life.

Havells’ Parag Bhatnagar on blending aesthetics and functionality in the lightning design of Ram Mandir

Havells' Parag Bhatnagar says that so many people’s beliefs and emotions are attached to Ram Mandir; hence for that purpose, it is very important for Havells to push the boundaries of innovation while respecting the cultural heritage of Ram Mandir.

Parag Bhatnagar, President of Havells India shares how Havells pushed the boundaries of innovation while respecting the cultural heritage of Ram Mandir.