Tag: brand marketing

Hyatt rolls out ‘Perfectly Yours 2.0’ campaign, a sequel to 2023’s wedding campaign

This has been achieved by bringing together some of the best homegrown artists from the country to create melodies for a celebration that transcends beyond the big day.

Perfectly Yours 2.0 highlights wedding offerings at Hyatt hotels by focusing on some of the culturally rich events in Indian weddings such as the mehendi, sangeet, wedding rituals and family reunions.

L’Oreal wants to be the beauty advisor to India: Aseem Kaushik, L’Oreal India MD

According to Aseem Kaushik, L’Oreal is going to focus on b th penetration and valorization for consumers in the times to come. (Image via LinkedIn)

The Indian beauty market is expected to grow to €9 billion by 2026 led by all categories being very dynamic, according to Aseem Kaushik, L’Oreal India managing director.

Aditya Birla Finance collaborates with cricketer KL Rahul in a new campaign ‘Ab Kahani Badlegi’

The campaign opens with a glimpse of KL Rahul's small-town origins, featuring a game of cricket being played in a narrow lane where he, as a young boy, takes the first step towards his extraordinary journey. (Still from the campaign)

The campaign – ‘Ab Kahani Badlegi’ showcases ABFL as a financial powerhouse with products and services ranging from Personal loans, Business loans – Udyog plus (a holistic business solutions platform), SME loans, and loan against property.

Ram Mandir blessings, pocket-sized: ShareChat launches #AyodhyaKiTicket campaign for live consecration view

Although the city has opened up for out-of-home advertising, certain areas, including those surrounding the temple, remain restricted.

ShareChat, starting from January 15th to January 22nd, is inviting users to experience Ayodhya through a range of in-app activities designed to engage and connect its community nationwide.

WinZO launches “Bharat Tech Triumph” initiative to facilitate export of Made in India for the world technology

WinZO's objective is to bolster India’s economic growth story by opening new avenues for exports by fostering intellectual property creation in the entertainment sector, technology innovation for real-time communication, real-time super high-speed computation, and handling the scale of billion consumers concurrently. (Representative image by Florin Olivo via Unsplash)

WinZO will support research in deep tech for social gaming and cybersecurity, and provide essential components such as infrastructure, collaborative opportunities across various fields of research, funding opportunities, and access to real-world data and scenarios.

CaratLane collaborates with PhonePe to streamline jewellery purchases with Digital gold

Through this initiative, the company is also seeking to extend its brand purpose, #KhulKeKaroExpress to millions of digital gold customers. (Representative Image: Jingming Pan via Unsplash)

PhonePe and CaratLane offer 99.99 percent purity-certified 24K digital gold through this partnership, digital gold eliminates the hassle of worrying over security and logistics.

Xapads collaborates with Disney+ Hotstar

Xapads and Disney+ Hotstar will offer an opportunity for advertisers to connect with the streaming platform’s diverse audience and revolutionise the way brands connect with their target audience.

This association will enable advertisers in the Mena region to advertise via Disney+ Hotstar’s Connected TV offering in India

47 percent Indian working women in metros take independent financial decisions: Report

Dabur's consolidated revenue is expected to register mid-single digit growth during Q4 FY24. (Representative Image: Mathieu Stern via Unsplash)

DBS Bank India and CRISIL’s latest survey indicates 51 percent of working women in Indian metros prefer low-risk financial instruments like fixed deposits and savings accounts, while only 7 percent invest in stocks.