brand marketing – Page 89

Mahindra’s ‘born-electric SUV program’ takes center stage in growth strategy, says CEO Anish Shah

Reflecting on the achievements of the previous year, Anish Shah highlighted Mahindra Group's robust growth trajectory, including the fulfillment of promises to double capacity in the auto business. Despite challenging conditions in the farm business, Mahindra Group continued to excel. (Representative Image: Abhinav Arya via Unsplash)

In an exclusive interview with CNBC-TV18 Managing Editor Shereen Bhan on the sidelines of the World Economic Forum (WEF) at the Swiss resort town of Davos, Shah expressed confidence that consumers would embrace these born-electric vehicles, built on an electric platform and incorporating cutting-edge technology.

Aditya Birla Group’s bold move: Rs 500 crore annual bid for IPL title sponsorship across five years

Breaking down the numbers, the Aditya Birla Group's bid of Rs 500 crore annually contrasts with Tata Sons' payment of Rs 670 crore for the IPL seasons in 2022 and 2023. (Representative image by Aadil via Unsplash)

The Aditya Birla Group’s bid of Rs 500 crore annually contrasts with Tata Sons’ payment of Rs 670 crore for the IPL seasons in 2022 and 2023.

GreenCell Mobility to deploy 150 intra-city electric buses to Ayodhya

These buses were flagged off in Ayodhya by Uttar Pradesh Chief Minister, Yogi Adityanath ji on 14th January’24.

This fleet will play a role in providing intra-city transportation service to an estimated 2 million devotees within Ayodhya from mid-January to end of February, including the day of the ceremony and the surrounding days.

Coca-Cola and Reliance Retail launch sustainability initiative “Bhool Na Jana, Plastic Bottle Lautana”

The focus is on post-consumer PET collection at Reliance Retail stores in Mumbai through Reverse Vending Machines (RVMs) and collection bins.

This pilot project, aligned with the Government’s Swachh Bharat Mission, has commenced in 36 stores of Reliance Retail including Smart Bazaar and Sahakari Bhandar stores in Mumbai and Delhi.

Asian Paints’ new festive campaign captures Tamil Nadu’s rich cultural heritage

The makeover of 22 MTC (Metropolitan Transport Corporation) buses constitutes the transformation of the exteriors and the interiors inspired by the design of the Royale Glitz Festive Pack.

22 MTC buses have been transformed into art showcases with designs inspired by the Asian Paints Royale Glitz special edition festive packs.

Hrithik Roshan joins as brand ambassador for RuPay Prime Volleyball League’s third season

The RuPay Prime Volleyball League powered by A23, co-owned and exclusively marketed by India’s sports marketing firm, Baseline Ventures, will enter its third edition this year featuring nine franchises - Hyderabad Black Hawks, Ahmedabad Defenders, Kolkata Thunderbolts, Calicut Heroes, Kochi Blue Spikers, Chennai Blitz, Bengaluru Torpedoes, Mumbai Meteors, and the latest addition, Delhi Toofans.

RuPay Prime Volleyball League Season 3 powered by A23 is all set to begin from 15th February, 2024 and will be telecast LIVE on Sony Sports Network.

MC CEO Survey: 98 percent of India Inc. optimistic about business sentiment in the country

On December 7, India’s Chief Economic Adviser, V. Anantha Nageswaran, urged Indian companies to embrace global uncertainty for the rest of the decade and start investing rather than waiting for improved demand conditions. (Representative Image: via Unsplash)

The survey showed that 47.2 percent of CEOs were optimistic, and nearly 51 percent were cautiously optimistic about current economic trends. Additionally, nearly 70 percent of Indian businesses plan to make fresh investments in the next six months amid stronger corporate and bank balance sheets and the government’s capital expenditure push.

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