While Karnataka Chief Minister Siddaramaiah was originally planned to represent the state at the Davos meet, the state will now be represented by heavy industries minister MB Patil.
Tag: brand marketing
Google Play expands support for real money gaming apps
This includes covering game types and operators not currently addressed by existing licensing frameworks, as outlined in the internet giant’s blog post on January 11.
Zomato releases a series of festive ad films for Pongal, Lohri, Sankranti
The films a depict fun and quirky relationships between families celebrating Pongal, Lohri, Sankranti and Makar Sankranti.
Publicis kicks off 2024 with the One-to-One Wishes, powered by AI
Publicis Groupe created 100,000 personal ‘thank you’ films for every member of its team.
Krafton’s BGMI rolls out a campaign integrating gaming into Indian culture
Crafted around a gamer “Babubhai” who captures the nation’s imagination with his signature move, the Jiggle Wiggle, this campaign charts out the lifecycle of a trend.
Capgemini and Albertsons Media Collective announce agreement for media planning, media operations and content creation
As part of the partnership, Capgemini will implement technology to automate and enhance operations for media planning, activation workflows and creative versioning, as well as insights for live campaign optimizations.
Glittering World Cup run brings mega endorsement deals for Mohd Shami
As per brand experts, Shami has seen a doubling in his endorsement fees post his outstanding World Cup performance.
Devyani Food Industries launches ice cream brand Infino; collaborates with Liqvd Asia for marketing initiatives
Infino has been officially introduced in the market through quick commerce players in Mumbai, Kolkata, Delhi, Hyderabad and Bangalore, along with selective availability in modern trade outlets in Bangalore. Consumers in these cities can order the product through Blinkit, Zepto, or Amazon Fresh.
Tata Consumers to acquire Capital Foods, Organic India
The formal announcement, which is likely to happen next week, will pave the way for the company to access products that have a wider taste profile, enter new markets, and broaden the portfolio with organic items that would appeal to consumers seeking healthier options.
“Overly sexualised” and “offensive”; Calvin Klein’s ad featuring FKA Twigs banned by ASA
The Advertising Standards Authority banned the ad after it received complaints stating that it was irresponsible and objectified women.