Karnataka to pitch innovation; Tamil Nadu to showcase skilled talent pool, Dravidian model

A statement from Karnataka Industries department said that a high-level delegation led by Karnataka's heavy and medium industries minister MB Patil will leave Bengaluru on January 14 to attend the meet. (Image source: Moneycontrol)

While Karnataka Chief Minister Siddaramaiah was originally planned to represent the state at the Davos meet, the state will now be represented by heavy industries minister MB Patil.

Google Play expands support for real money gaming apps

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

This includes covering game types and operators not currently addressed by existing licensing frameworks, as outlined in the internet giant’s blog post on January 11.

Publicis kicks off 2024 with the One-to-One Wishes, powered by AI

In a first of its kind experiment in pushing the boundaries of AI video, storytelling and personalization at scale, Arthur’s usual New Year’s message to the group takes an unusual turn when he’s joined by his AI twin, the AI Directoire+ and AI Maurice. (Still from the video)

Publicis Groupe created 100,000 personal ‘thank you’ films for every member of its team.

Krafton’s BGMI rolls out a campaign integrating gaming into Indian culture

The campaign, conceptualized and produced by JUNGLE in association with KRAFTON India, captures the varied tapestry of the new Indian cultural experience, with tongue firmly in cheek throughout the film. (Still from the campaign)

Crafted around a gamer “Babubhai” who captures the nation’s imagination with his signature move, the Jiggle Wiggle, this campaign charts out the lifecycle of a trend.

Capgemini and Albertsons Media Collective announce agreement for media planning, media operations and content creation

Capgemini anticipates that leveraging digital technologies will enable Albertsons Media Collective and its clients to achieve a 20 percent faster speed to market. Ad. (Representative Image: Pablo Zuchero via Unsplash)

As part of the partnership, Capgemini will implement technology to automate and enhance operations for media planning, activation workflows and creative versioning, as well as insights for live campaign optimizations.

Devyani Food Industries launches ice cream brand Infino; collaborates with Liqvd Asia for marketing initiatives

Liqvd Asia, as the agency partner, played a role in shaping INFINO's brand narrative through a comprehensive 360-degree marketing strategy, covering aspects like the brand film, outdoor, public relations, and digital content. (Image source: Amazon)

Infino has been officially introduced in the market through quick commerce players in Mumbai, Kolkata, Delhi, Hyderabad and Bangalore, along with selective availability in modern trade outlets in Bangalore. Consumers in these cities can order the product through Blinkit, Zepto, or Amazon Fresh.

Tata Consumers to acquire Capital Foods, Organic India

As part of this agreement, NODWIN and Freaks 4U Gaming will exclusively start utilizing resources in each other’s key territories such as personnel, equipment and facilities.(Representative Image: Chris Liverani via Unsplash)

The formal announcement, which is likely to happen next week, will pave the way for the company to access products that have a wider taste profile, enter new markets, and broaden the portfolio with organic items that would appeal to consumers seeking healthier options.

“Overly sexualised” and “offensive”; Calvin Klein’s ad featuring FKA Twigs banned by ASA

Calvin Klein in defence of their advertisement, stated that it was similar to the ads they've released in the UK for many years. (Representational image by Joshua Hoehne via Unsplash)

The Advertising Standards Authority banned the ad after it received complaints stating that it was irresponsible and objectified women.