brand marketing – Page 91

How do startups and Indian family businesses create a win-win?

The revenue of e-commerce companies is expected to triple over the next three years to 504 billion rupees (USD 8.13 billion). (Representative image by Brett Jordan via Unsplash)

Family businesses in India play a significant role in the growth sector, contributing substantially to the country’s economic landscape. Globally, India ranks 3rd in terms of family businesses, with 111 publicly listed family-owned enterprises in 2018 that has market capitalization of USD 839 billion.

If a celebrity’s presence can magnify the brand essence and the story, then that is the best recipe: Saumya Rathor

Starting 2008, Ranbir had been the brand ambassador of Pepsi. Six years later, PepsiCo extended their association with the actor through a campaign on Lay’s.

Saumya Rathor, category lead – potato chips, PepsiCo India, spoke about the genesis of #IseyKehteHainPyaar campaign, consumer trends of 2023, and Lay’s influencer marketing strategy.

Indians placed 6.5 million food-delivery orders online on New Year’s Eve 2023: Report

The demand wasn't limited to dinner and late-night orders. Breakfast orders on NYE were 1.5-2 times the daily average, indicating early celebrations. However, dinner and late-night orders reached even greater heights, with a 2.5-3 times increase in gross merchandise value (GMV) compared to normal days. (Representative Image: mahyar motebassem via Unsplash)

Redseer’s Big Data analysis on consumer behaviour notes that the Average Order Value (AOV) on the day was also at least 30 percent higher compared to other days of the year.

Shah Rukh Khan is CNN-News18 Indian of the Year 2023

While Shah Rukh Khan was crowned as the CNN-News18 Indian of the Year 2023, renowned filmmaker Mani Ratnam was named CNN-News18 Indian of the Year in the Entertainment category.

In his moving acceptance speech, SRK opened up about his life and career like never before. He touched upon several subjects in his almost 10-minute long speech, which included his flops before he took a break, his family’s struggles and his successful 2023.

Why Meta’s AI chief Yann LeCun turned down a job at Google?

LeCun also candidly mentioned, if he would have joined Google, he thinks the research culture at Google would have been different. "I might have made it a bit more open and a bit more ambitious a bit earlier," he added.

Meta’s AI chief said one of the reasons he didn’t join Google was because of ‘low pay’.

Saudi Arabia designates 2024 as the Year of the Camel in celebration of the national symbol

Blending tradition and modernity, the Year of the Camel events will support and feature the participation of local artists, writers and artisans actively contributing to the preservation and continuity of camel-themed ancestral traditions.

Throughout 2024, a series of events, exhibitions, educational programs and activities organized by the Saudi Ministry of Culture will highlight camel-inspired activities in a multitude of sectors, such as arts, fashion, quality of life, food production, culinary traditions and sustainability practices.

Luxury carmaker JLR India clocks three consecutive quarters of record sales growth

JLR India achieved 74 percent YoY growth in the third quarter of FY24, achieving retail sales of 1,226 units. The newly launched 24MY Range Rover Velar showcased an outstanding YoY growth of 183 percent in the quarter, significantly bolstering sales in the period. (Image source: Moneycontrol)

JLR India achieved 74 percent YoY growth in the third quarter of FY24, achieving retail sales of 1,226 units.

Suta’s Bachpan campaign: Rural young artists inspire fabric creation for brand

Close to 200 children under the age of 15 participated in the initiative. Most children chose to work on themes of dreams and inspirations. (Stills from the campaign)

The brand collaborated with a local school in the village and conducted a drawing competition. The winners of the competition would see their art come to life on Suta’s fabrics i.e. dupattas and sarees.

Vibrant Gujarat Summit: Maruti to invest ₹38,200 crore in enhancing production line

The total investment for the project, excluding land acquisition costs, is ₹35,000 crore, as per the company statement. (Image source: CNBC-TV18)

Suzuki also said the group’s first battery electric vehicle will be rolled out from Maruti’s existing Gujarat plant by the year’s end. In addition to being sold in India and Europe, the car will be exported to Japan – marking the first time for Maruti to export to its parent company’s home country.