Tag: brand marketing

A $30-trillion Indian economy by 2047 a conservative target, says FM Sitharaman

This meeting is in the wake of RBI’s regulatory action against Paytm’s banking arm Paytm Payments Bank. On the government’s agenda, fintech and innovation in fintech stand as the topmost priority. This is followed by digital payments being a mainstay of its social sector programmes, stated a media report.

Speaking at Vibrant Gujarat Global Summit, Finance Minister Nirmala Sitharaman also said the partnership between the central government and states will be key to India becoming a developed nation by 2047 through “inclusive, empowering growth for all citizens”.

Quaker Oats’ new campaign targets health conscious GenZ, says Sravani Babu, PepsiCo India

Speaking about Advani and Malhotra, PepsiCo's Sravani Babu explained that they were the most sought after couple. The company had no inkling that Kiara was the most searched celebrity. This realisation dawned upon them after they brought her on board. (Still from the ad)

Sravani Babu, associate director, and category lead – Quaker, PepsiCo India, touched upon the genesis of the new campaign featuring Kiara Advani and Sidharth Malhotra, the three newly launched variants, and the role of influencer marketing and much more.

What’s fuelling Royal Enfield’s marketing playbook?

“The real challenge with the legacy brand is how to stay true to your DNA in tradition. It is precious to a lot of our community, and one of our biggest stakeholders, which is our own 20,000 people workforce of Royal Enfield,” said Mohit Dhar Jayal.

Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, on building a cult brand, challenges on the road ahead, working with multi-agency partners, and more.

Electric vehicle sales zooms 49 percent to 1.52 million units in 2023

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

Latest report from the Federation of Automobile Dealers’ Association (FADA) indicates EV sales rose 114.16 percent year-on-year to 5,673 units in 2023 compared to 2,649 vehicles in the preceding year.

Amazon acquired livestreaming platform Twitch set to layoff at least 500 employees

In December, Twitch Chief Executive Officer Dan Clancy said the company would cease operations in South Korea, where the costs are “prohibitively expensive," according to a blog post he wrote. (Image source: CNBCTV18)

In 2023, several top executives announced their departures, including Twitch’s chief product officer, chief customer officer and chief content officer. Twitch also lost its chief revenue officer, who worked on Twitch from within Amazon’s Ads unit.

Dream11 appointed as the official ‘Fantasy Sports Partner’ for Betway

India being a key strategic market, with six Indian Premier League (IPL) teams also owning teams in the SA20, the partnership with Dream11 unlocks an opportunity to connect with millions of cricket fans across the subcontinent.

This partnership with Dream11 marks a milestone in bringing together South Africa’s premier T20 tournament with the passion of cricket fans in India.

Johnson & Johnson to settle ongoing talcum powder investigation with $700 million payout

J&J faces allegations that it did not warn the consumers about the health risks, including cancer, that was linked to the talc-based baby powder. (Image source: Moneycontrol)

50,000 lawsuits were lodged against the pharmaceutical industry company where it was alleged that the company failed to warn consumers about the potential risks of cancer, which include ovarian and mesothelioma.

Nippon Paint ventures into the e-commerce segment

Emerging consumer trends, such as a more balanced gender ratio (45:55 male to female), shifting geographical preferences towards tier-2/tier-3 towns, and comparable spending power in smaller towns and larger cities, are expected to fuel continued e-commerce growth. (Representative Image: Mark König via Unsplash)

The brand has recently made available a wide range of over 8,000 decorative paint products for purchase on these platforms.