Tag: Cannes Lions 2023

Interpublic Group’s Philippe Krakowsky on gen AI and its influence on the A&M industry

Philippe Krakowsky, the global CEO of Interpublic Group along with Storyboard18's Delshad Irani

Philippe Krakowsky emphasised that AI is still in its early stages and will persistently impact the industry, helping professionals conduct tasks more efficiently and elevate human expertise in specific marketing areas.

Talented’s Binaifer Dulani’s experience of the Cannes Lions’ ‘See It Be It 2023’ programme

See It Be It has a simple mantra. See the power of the incredible female, non-binary forces of nature around you, and that of our allies, so that you have an expansive idea of what you can be.

The ‘See It Be It’ is a talent programme by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the globe.

DDB Mudra Group’s Aditya Kanthy on being a jury for Creative Effectiveness Lions

"I was struck by the passion for creativity from the clients on our jury. It made me feel optimistic about our business to see them fight for ideas and bravery in marketing." (Image sourced via Cannes Lions Website)

Aditya Kanthy, CEO and MD, DDB Mudra Group shares his experience of being a jury member for the Creative Effectiveness Lions at the Cannes Lions International Festival of Creativity.

Cannes Lions 2023: Airtel and Leo Burnett India bag Gold in Brand Experience & Activation

Team Leo Burnett India with the Gold Lion Brand Experience & Activation.

Leo Burnett India also won a Silver in Creative Business Transformation Lions for Lay’s ‘Smart Farm’ campaign. The same work was awarded a Bronze in Innovation Lions. The agency also picked a Bronze in Creative Strategy Lions for P&G Whisper’s ‘The Missing Chapter’.

Cannes Lions 2023: Mondelez and Ogilvy India bring home Creative Effectiveness Grand Prix

Mondelez’s ‘Shah Rukh Khan – My Ad’ also received a Silver Creative Effectiveness Lion. (Pictured: Team Ogilvy India)

Mondelez’s ‘Shah Rukh Khan – My Ad’ campaign was ideated by Ogilvy India. Wavemaker India was the media agency on board. The brand also collaborated with DeltaX and Rephrase.ai for this piece.