cookies – storyboard18

Are Indian marketers prepared for a cookie-less world?

In a world without third-party cookies, 36 percent of marketing professionals surveyed said they expect customer purchase history will become their most valuable source of data, 32 percent see social media profiles as key, and 31 percent plan to rely on website registrations. (Representational image: Alexander Sinn via Unsplash)

Top Indian marketers highlight their reliance on first-party data to prepare for the cookie apocalypse. But what’s the workaround? Storyboard18 finds out.