Tag: consumer data

Union cabinet clears personal data protection bill

Data provided by KlugKlug, a global decision-making B2B tech SaaS platform for influencer marketing, says that out of 8 million influencers profile on Instagram it reviewed, around 4.6 million influencer has more than 60 percent fake (inactive or suspicious) followers, rendering these profiles useless as they don’t provide engagement to the brand.

The new bill has removed the need to locally store all user data by businesses, and instead allowed the leeway of storing such data in ‘trusted geographies’.

Are Indian marketers prepared for a cookie-less world?

In a world without third-party cookies, 36 percent of marketing professionals surveyed said they expect customer purchase history will become their most valuable source of data, 32 percent see social media profiles as key, and 31 percent plan to rely on website registrations. (Representational image: Alexander Sinn via Unsplash)

Top Indian marketers highlight their reliance on first-party data to prepare for the cookie apocalypse. But what’s the workaround? Storyboard18 finds out.