Tag: CXO Interview

D2M will be the UPI moment for content: Shashi Sinha’s snap take on M&E growth and disruptions

Shashi Sinha, CEO of IPG Mediabrands India, gives his distilled take on the report's key findings and what he thinks will be the biggest disruptor for India's media and entertainment industry.

Storyboard18 caught up with Shashi Sinha, CEO of IPG Mediabrands India, to get his distilled take on key findings from the FICCI-EY media and entertainment industry report.

National Creators Awards jury member Prasoon Joshi says, there’s an intense connection between India’s govt and youth

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

“I am very impressed with the Prime Minister. I was there on the stage with him. He is a quick learner. He knows about these people, he’s not someone who’s doing lip-service to the new emerging content creators. There’s so many of them whom he has met personally and spent time with. It is very encouraging to see someone who’s busy with so many things taking time out for something which is emerging and has potential,” Joshi added.

Perfect Corp on beauty tech, supporting women-owned small beauty brands and retailers and more

Through the AI Skin Analysis, consumers can scan their faces, identifying up to 14 skin concerns. This data enables skincare brands to offer personalized product recommendations and tailored skincare routines, effectively addressing individual need. (Image sourced from Perfect Corp website)

Tanuj Mishra, Country Head, Perfect Corp takes us through Perfect Corp’s journey, supporting women-owned small beauty brands and retailers, elevating the beauty tech industry and more.

Indian consumers prioritize overall experience of owning a vehicle over initial cost: CarDekho’s Charu Kishnani

Charu Kishnani, CMO of CarDekho Group.

Storyboard18 caught up with Charu Kishnani, CMO of CarDekho Group to understand how CarDekho achieved the position it currently enjoys in the market, consumer buying patterns, how advertising has evolved in the auto sector and how Amit Jain as the face of the brand is playing out for CarDekho from a marketing point of view.

Recognising change as a fact of life empowers you: Ajay Khanna, Amway India

Ajay Khanna, chief marketing officer, Amway India, stated, "As someone who’s deeply immersed in the fast-paced world of marketing, I've personally experienced the pressures of an always-on culture and the looming threat of burnout. Through time, I’ve grown to appreciate the importance of setting boundaries and prioritising self-care, for both me and my team."

The chief marketing officer of Amway India said leaders must challenge the status quo, encourage people to step out of their comfort zones, and embrace any failure as a catalyst for growth.

Sonic branding is not just about utilisation but also about utility: Rajeev Raja

Rajeev Raja discusses how sonic brand assets positively impact purchase intent for a brand, shares the sound design process and gives us an idea about the mogo creation of Mastercard and Zomato.

Rajeev Raja, founder and soundsmith at BrandMusiq discusses how sonic brand assets positively impact purchase intent for a brand, elaborates about the sound design process and gives us an idea about the MOGO® creation of Mastercard and Zomato.

McKinsey’s Jesko Perrey: India can leapfrog GenAI in multiple areas and be front runner globally

"There is curiosity, a willingness to take risks and an affinity for investment when it comes to Indian companies.This makes me pretty positive for a very bright future for Gen AI driven marketing and sales in India," says Jesko Perrey, Senior Partner, McKinsey & Company.

Jesko Perrey, Senior Partner, McKinsey & Company. discusses GenAI-led marketing and sales, Gen AI having the potential to unlock up to $1.2 trillion in value for the Marketing and Sales function, ethical concerns of Gen AI and whether AI can replace human creativity.

Ram Mandir has heightened the visibility of religious tourism: Yatra’s Dhruv Shringi

Dhruv Shringi says that for technology-enabled customer experiential products, Yatra is placing significant emphasis on harnessing AI tools to enhance the customer experience, making them more accessible for companies like ours.

As per Dhruv Shringi, CEO and Whole-Time Director, Yatra, travellers are adopting a strategic approach, by staying in Lucknow and leveraging the cultural richness and heritage and making it a dual experience with a day trip to Ayodhya.

Decoding D’ Decor’s business strategy with Sanjana Arora

Although the furnishing company has an e-commerce strategy, Sanjana Arora, business head of D’Decor, said in an interview that she still believes customers prefer to touch and feel products before buying them.

Sanjana Arora, business head, D’ Decor discusses the home furnishing company’s omnichannel and ecommerce strategies and more.