Tag: CXO Interview

PGI’s Sujala Martis on sports marketing and leveraging Women’s Premier League

Sujala Martis says that given that cricket is a religion in our geography, it manages to unify audiences and secure their attention, like nothing else can.

Sujala Martis, Consumer Marketing Director, PGI India discusses the campaign, leveraging cricket as a tool for marketing, its association with Women’s Premier League and more.

Time is the most precious commodity in my role, says Gunjan Khetan, Perfetti Van Melle India

Gunjan Khetan, marketing director, Perfetti Van Melle highlighted, "Consumer buying patterns have changed, and consumer patterns for seeking information have changed. Therefore, digital plays a big part. For an e-commerce platform, some are less suitable. If Perfetti Van Melle was a lifestyle brand or a personal care brand, I could easily understand why I need to be on e-commerce because a lot of information seeking and a lot of idea seeking happens there, and more often than not, it lands into purchase."

Gunjan Khetan, marketing director, Perfetti Van Melle India, highlighted, “Therefore, for me, prioritisation is the most important thing. Bucketing important and urgent (issues) works like magic. like to ensure I complete my work and don’t carry it home as much as possible. “

Internally people refer to me as chief marathon officer: TCS Global CMO Abhinav Kumar

"Most of our colleagues would sit 8 or 9 hours a day working on their laptop or their desktop. So what being a partner to marathons has done inside the company has been tremendous," says TCS Global chief marketing officer Abhinav Kumar.

TCS’ Global CMO Abhinav Kumar speaks exclusively to Storyboard18 about the company’s key marathon sponsorships around the world and the investments made by the brand to make it one of the most valued.

Shell launches “Expect more from Shell fuels” campaign

Kartiki Karihaloo shares that Shell's new petrol products come with a new formulation with next-generation deposit targeting technology, which removes harmful deposits, protects engine condition, and lasts up to 15 km longer per full tank in 2 and 4-wheelers.

Kartiki Karihaloo, Marketing Manager, Shell Mobility – India talks about Shell’s latest campaign, growth outlook latest marketing initiatives and expansion plans across India.

Don’t take your designation too seriously, says Mayur Hola of Culinary Brands

Mayur Hola, chief marketing officer, Culinary Brands stated, "Be interested in as many things as you possibly can, not because people say so or because it's the right thing to do. If you have enough things that interest you, it will reflect in every part of your life, be it personal or professional, and just make you that much more interesting."

“If you have enough things that interest you, it will reflect in every part of your life, be it personal or professional, and just make you that much more interesting,” said the chief marketing officer (CMO) of the food and beverage brand.

Impresario’s Divya Aggarwal on SOCIAL going hyperlocal and catering to GenZ

In an interview with Storyboard18's Indrani Bose, Divya Aggarwal, Impresario’s chief growth officer, spoke to Stoyboard18 about SOCIAL's hyperlocal strategy, targeting Gen Zs and more

Divya Aggarwal, chief growth officer, Impresario spoke about how Impresario also plans to expand not just to new cities and towns but also in places they already have a presence.

Inflation has impacted entry-level segment: Tata Motors’ Shailesh Chandra…..

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. said, “Passenger vehicle sales in India are projected to set a record in FY24 with over 4.2 million units sold supported by strong growth in SUV sales (SUVs expected to surpass 50 percent of overall sales in FY24 vs 43 percent in FY23) and rising popularity of emission-friendly powertrains."

Shailesh Chandra, Managing Director of the Passenger Vehicle Division at Tata Motors, discusses how inflation and interest rates have affected the entry-level car segment. He anticipates a slowdown in growth momentum for 2024.

Rahul Kothari opens up on Razorpay’s vision as fintech hits $100 billion

In the second part of Razorpay’s interview with Storyboard18, Rahul Kothari, chief operating officer, Razorpay, discusses how the company has been operating after the Reserve Bank of India lifted its ban on onboarding new customers, industry trends, advertising methods, and more.

The chief operating officer discusses how Razorpay has been operating after the Reserve Bank of India lifted its ban on onboarding new customers, industry trends, advertising methods, budget 2024 reactions and more.