Tag: CXO Interview

Of Buzz and Business: Decoding Impresario’s marketing and advertising strategy

In an interview with Storyboard18's Indrani Bose, Divya Aggarwal, Impresario’s chief growth officer, spoke to Stoyboard18 about SOCIAL's hyperlocal strategy, targeting Gen Zs and more

Impresario’s Divya Aggarwal said that the group’s brand SOCIAL sits at a confluence of cultural conversations, and youth and pop culture

India is going to be an ‘And-economy’: Diageo India CMO Ruchira Jaitly

Ruchira Jaitly, chief marketing officer, Diageo India, stated, "The biggest thing that happened to me as a marketer, and my biggest victory when I was starting out in marketing was if I got that spot for my brand on the Sunday evening movie Doordarshan. I still recall that vividly. I remember that I came back and said Oh My God I have just cracked it as a brand manager. My brand is going to be on the Doordarshan evening movie on Sunday evening, which personally for me was a reminder that the weekend was over when I was going to school."

Diageo India’s chief marketing officer Ruchira Jaitly on the consumer and media trends reshaping how brands are built in the alcobev category.

For us, financial inclusion is enabling small merchants looking to go online: Razorpay’s Rahul Kothari

In the second part of Razorpay’s interview with Storyboard18, Rahul Kothari, chief operating officer, Razorpay, discusses how the company has been operating after the Reserve Bank of India lifted its ban on onboarding new customers, industry trends, advertising methods, and more.

In a wide-ranging chat, Rahul Kothari, Razorpay’s chief operating officer, discusses the company’s new campaign, the rationale behind choosing Gulshan Grover and Urvashi Dholakia for the ad film, key consumer trends in the fintech landscape, diversity in fintech and financial inclusion.

Tata’s dig at Maruti? Car purchase more about comfort of brand, than ‘Kitna Deti Hain’: Shailesh Chandra, Tata Motors

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. said, “Passenger vehicle sales in India are projected to set a record in FY24 with over 4.2 million units sold supported by strong growth in SUV sales (SUVs expected to surpass 50 percent of overall sales in FY24 vs 43 percent in FY23) and rising popularity of emission-friendly powertrains."

In an exclusive conversation with Storyboard18, Shailesh Chandra, Managing Director of Tata Motors, Passenger Vehicles and Electric Vehicle Mobility, says that consumers are looking for comfort in the brand more than ‘Sasta Hain ke nahi’ or ‘Kitna Deti Hain’.

DNPA Conclave 2024: State of Media – The Big Picture

Senthil Chengalvarayan, Executive Director, NDTV (left), Shekhar Gupta , Founder and Editor –in-chief (centre) and Anant Goenka, Executive Director, Indian Express (right)

The discussion on “State of Media – The Big Picture” included Anant Goenka, Executive Director, Indian Express, Senthil Chengalvarayan, Executive Director, NDTV and Shekhar Gupta , Founder and Editor –in-chief, The Print talked about how media businesses need to invest on content and technology at the same time.

Choose your battles. You can’t win all of them, says Vinit Kapahi, Aviva India

Vinit Kapahi of Aviva India says, "There are three that I would like to share. One is what I call the ‘Practice Pause’. I think it's extremely important for everybody to practice this in their normal routine. The second is about ‘Don't Procrastinate’. Please make a decision and go forward. The third is about choosing your venue. The way to fight is what decides who the winner is."

Vinit Kapahi, Senior Vice President and Head of Marketing, Aviva India, touches upon the influencers and trends he follows, his take on workplace toxicity and hustle culture, his piece of wisdom, and a lot more.

Media Dialogues with Storyboard18: AI and digital accelerating Tata Motors CV brand and business

Storyboard18's editor Delshad Irani, Shubhranshu Singh, VP and CMO, Tata Motors CVBU, and Mohit Joshi, CEO, Havas Media Group.

Shubhranshu Singh, VP and CMO, Tata Motors CVBU, and Mohit Joshi, CEO, Havas Media Group talk about how the customer journey has transformed in the commercial vehicles business, the role of media and acceleration of digital sales of CVs and more.

Cipla’s Achin Gupta on fostering a healthier and more informed environments for children and their caregivers

Achin Gupta, CEO, One India Business, Cipla, shares why the brand chose to partner with Mahadevan, how it is leveraging integrated marketing to connect with diverse audience segments, and more.

As the CEO puts it, the pharma company’s Tuffies awareness campaign leverages the ‘reel’ generation while engaging over 3,000 mom influencers and their children.