Tag: Digital Marketing Mavericks

Digital Marketing Mavericks: Zoo Media’s big bet on hyper-specialisation

In 2020, Pratik Gupta and Suveer Bajaj (pictured) launched Zoo Media with a hyper-focused strategy. In just two years, the network has come a long way. Along with FoxyMoron, Zoo Media became the umbrella entity for 10 other owned, acquired, or partnered agency brands.

Zoo Media, one of India’s hot young, independent advertising networks, is building a horizontally and vertically integrated company. In an interview with Storyboard18, one of the founders of the network, Pratik Gupta, spoke on this and more.

Digital Marketing Mavericks: Why Schbang wants to stay independent and be a truly Indian agency brand

In September 2022, Schbang expanded to the UK with an office in London. A team of 20 members in India have been designated to work for clients in the UK. Schbang is looking at India as a big delivery centre as it expands globally. The agency has identified its next EU destination and is planning to collaborate with a boutique agency to make their entry. Pictured (L to R): Sohil Karia, Harshil Karia, and Akshay Gurnani.

Harshil Karia, Akshay Gurnani, and Sohil Karia discuss their roadmap to take their “India to the world” proposition.

Digital Marketing Mavericks: The rise of homegrown independent ad agency networks in India

Global advertising networks have a reputation for not being able to retain the founders of the companies they acquire. The reasons are many. But two that pop up often are business complexity and reporting structures. Independent ad networks are changing the way their partnerships and acquisitions are done. They are focused on creating simplified structures with hyper-specialized services. (Representational image via Unsplash)

How leading digital marketing agencies Gozoop Group, Schbang, and Zoo Media are building future-ready agency models.