Tag: Disney+ Hotstar

CXO Moves: From marketing chief to MD; Execs at Mercedes, GroupM, Havas, DisneyHotstar, move up, in and out

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. A round-up of the executives who are in, out, and in-between in the past two weeks. (Representational image via Unsplash)

All the key executive moves in the world of brands.

IPL digital rights win will unlock the potential of Bharat market for Viacom18

While Viacom shelled out Rs 23,758 crore for Package B and Package C that club all digital rights together, 23,758, Star India bagged TV rights for the same cycle for Rs 23,575 crore.

With complete monopoly in digital, Viacom18 can unlock immense revenue potential both in terms of ad money and subscription value in the IPL 2023-2027 cycle.