Gaming companies are spending their monies on a variety of initiatives, including acquiring new users, developing new games, and expanding into new markets.
Tag: gaming
Boutique creative agencies dominate gaming ads as big players take a backseat
Gaming companies turn to boutique ad agencies for specialized campaigns, leveraging the advantages of quick turn-around time, tailored services, and cost efficiency.
iQOO gets 50,000 applications in 8 days for chief gaming officer role
With a Rs 10 lakh pay cheque for 6 months, the chief gaming officer will get almost double the average salary for an entry level engineer. But how will a gamer under 25 years help the smartphone brand iQOO grow?
BGMI’s second innings: 130 million downloads before ban, experts predict greater success
BGMI’s return fuels collaboration opportunities and excitement among streamers and brands.
Krafton’s BGMI makes a comeback in India 10 months after suspension
BGMI becomes the first app among the 300 plus previously banned apps to stage a comeback in the country.
ASCI: 92% of gaming advertisements failed to comply with real money gaming guidelines
Only 50 percent of the ads were modified voluntarily after they were called out.
Online gaming expected to grow to reach Rs 231 billion by 2025-FICCI-EY
Drivers for this growth include, access to high-speed internet in India’s Tier-II,III and rural areas and clarity on the new IT rules enabling compliance and building gamers’ trust4
How cricket can be India’s esports export to the world
By creating high-quality cricket-based video games and competitive gaming leagues, India can leverage its expertise in traditional cricket to create a strong homegrown competitive esports title that can rival the best in the world.
Fantasy Sports industry to hit Rs 25,240 cr by FY27
60 percent of the user transactions on Fantasy sports platforms have come in through tier 2-3 cities, finds the report. Women are an estimated 30 percent of the total user base.
Gaming companies ride cricket frenzy with huge marketing spends this IPL season
Gaming and e-sports firms are estimated to spend almost Rs 2,000 crore during this Indian Premier League season as they look to tap into the franchisee’s massive audience reach.