Indian gaming flush with cash amid funding winter

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

Gaming companies are spending their monies on a variety of initiatives, including acquiring new users, developing new games, and expanding into new markets.

Boutique creative agencies dominate gaming ads as big players take a backseat

According to brands working with these boutique creative and ad agencies, they offer distinct advantages, including quick turn-around time, focus on niche verticals, tailored services and of course minimal processes. (Stills from ads)

Gaming companies turn to boutique ad agencies for specialized campaigns, leveraging the advantages of quick turn-around time, tailored services, and cost efficiency.

iQOO gets 50,000 applications in 8 days for chief gaming officer role

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

With a Rs 10 lakh pay cheque for 6 months, the chief gaming officer will get almost double the average salary for an entry level engineer. But how will a gamer under 25 years help the smartphone brand iQOO grow?

BGMI’s second innings: 130 million downloads before ban, experts predict greater success

In a significant development, towards the end of last year, the government officially recognized e-sports as a part of multi-sports events. The category now falls under the Department of Sports, within the Ministry of Youth Affairs and Sports.

BGMI’s return fuels collaboration opportunities and excitement among streamers and brands.

Online gaming expected to grow to reach Rs 231 billion by 2025-FICCI-EY

For the first half of FY24, Nazara reported a 42 percent year-on-year (YoY) increase in profit after tax to Rs 45 crore as against Rs 31.7 crore profit in H1FY23. Revenue from operations grew by 13 percent to Rs 551.7 crore as against Rs 486.9 crore in H1FY23. (Representative Image via Unsplash)

Drivers for this growth include, access to high-speed internet in India’s Tier-II,III and rural areas and clarity on the new IT rules enabling compliance and building gamers’ trust4

How cricket can be India’s esports export to the world

Cricbuzz TV will become a new destination of live cricket in the region alongside evision’s own CricLife channels, offering live coverage of major cricket events. (Representative Image: Michael Weir via Unsplash)

By creating high-quality cricket-based video games and competitive gaming leagues, India can leverage its expertise in traditional cricket to create a strong homegrown competitive esports title that can rival the best in the world.

Fantasy Sports industry to hit Rs 25,240 cr by FY27

Indian FS Industry has also rapidly become a hotbed for innovation, championing advanced artificial intelligence or machine learning algorithms, white-labelling software for global companies, and breaking into the web3 space. (Representative Image by Jeshoots via Unsplash))

60 percent of the user transactions on Fantasy sports platforms have come in through tier 2-3 cities, finds the report. Women are an estimated 30 percent of the total user base.

Gaming companies ride cricket frenzy with huge marketing spends this IPL season

IPL has seen campaigns galore this season. Everyone from Dream11, which onboarded actors Aamir Khan, R Madhavan, and Sharman Joshi as ambassadors, to cricketer Deepak Chahar’s new fantasy game platform TFG (Trade Fantasy Game) and many others have IPL campaigns this season. (Representatuve Image: Sam Pak via Unsplash)

Gaming and e-sports firms are estimated to spend almost Rs 2,000 crore during this Indian Premier League season as they look to tap into the franchisee’s massive audience reach.