gaming – Page 13 – storyboard18

Former Google exec Arun Rajappa joins Riot Games as country manager – India, SA

Arun has been a passionate champion of India and Emerging Markets at Google and Microsoft. He continues to be inspired by the energy and youthfulness of the region, and the opportunity for technology to serve people in the region and help them unlock their potential. Arun has been playing video games since the inception of Gaming Era – from Donkey Kong Jr and Prince of Persia, Doom and Duke Nukem 3d, FIFA and Forza, Indie games like Stray and Descenders, to his current favorite – VALORANT!

Arun Rajappa, in his new role will look after business development, lead hyper local activities and develop immersive player experiences for Riots vast pool of players.

nCore Games makes $1 million investment in Newgen Gaming to enter into esports

Gaming grew from Rs181 billion in 2022 and is expected to touch Rs269 billion by end of 2024. (Representative Image: JESHOOTS.COM via Unsplash)

The funds will be used to accelerate the growth of the company’s offerings and to expand its team and operations across South Asia and MENA regions.

India should have a central law on online gaming: IT minister Ashwini Vaishnaw

Yotta, a Hiranandani Group company, will provide the local cloud hosting and storage infrastructure for Free Fire India. (Representative Image: Sean Do via Unsplash)

MeitY was designated as the nodal ministry for all online gaming related matters in December 2022.

Budget 2023: Gaming community applauds introduction of section 194BA for winnings from online games

Although the budget didn’t specifically bring out matters of concern related to Animation, Visual Effects, Gaming and Comic (AVGC) sector, stakeholders in the gaming and esports space are glad that attention is given to bring in development that would positively impact the sector. The increased mobile phone production and the announcement of focus on 5G based applications are good news for esports brands

Removal of TDS threshold of Rs10000, introduction of 194BA, focus on 5G based apps: Key takeaways for gaming and esports brands.

WinZO’s Saumya Singh Rathore: Gender gap is something you have to be mindful of at every level and in every conversation

Saumya Singh Rathore says, "We see close to 28 percent women representation in STEM (science, technology, engineering and mathematics) education but when it comes to the STEM workforce, there’s only 14 percent women, which means that while 28 percent women study science, only 14 percent actually end up opting for these jobs."

The co-founder at WinZO Saumya Singh Rathore talks about the disparity between men and women at the leadership level in gaming companies in India.

Gaming brands are backing marquee IPs on TV and OTT to build trust and recall

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

How gaming companies are using entertainment content and sports to build consumer brands and change mindsets.

Global brands make localization their mantra to tap into $2.6bn Indian gaming market

The growth of global brands in India is not limited to gaming companies only. International brands in the business of gaming peripherals like joysticks, gamepads, gaming keywords, chairs, wireless gaming devices and others are also taking India seriously. Thanks to the increasing number of gamers in the country.(Representative Image: freestocks via Unsplash)

Global gaming brands are focusing on localization in everything from products to marketing plans.

EGF’s Sameer Barde: Regulatory certainty will ensure long-term investments in gaming and esports

Sameer Barde, CEO at EGF says “Regulation is a great first step to add credibility to the esports industry and standing at this juncture alongside regulation what is also very important is player education. Asli Gamer is the first nudge from the federation for players to understand the importance of responsible gaming behaviors.” (Stills from the campaign)

E- Gaming Federation launched a campaign, ‘Asli Gamer’ starring Naezy and Shubman Gill, to encourage gamers to play responsibly.

Women and gaming: Gamers uphold equality, but are gaming co boardrooms failing to reduce gender gap?

The campaign has attracted a host of sponsors such as Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State Bank of India, Panasonic amongst others and more brands are expected to be announced by the time the Asian Games begin on 23rd September, 2023. (Representative image by Vinicius "amnx" Amano via Unsplash)

Reports say there are more than 900-plus gaming companies in India, as of 2022, but less than 10 percent of them are led by women.

Centre releases draft rules to regulate gaming in the country

Most platforms have increased their marketing efforts before the IPL season to acquire and convert more users on the platforms.The report also stated that the average spends per user are expected to grow by 5-10 percent from Rs 410 per user in IPL 2022 to Rs 440 per user in IPL 2023. (Representative Image: Florian Olivo via Unsplash)

The draft has a strong focus on code of ethics, grievance redressal mechanism, self-regulation, furnishing of information and content guidelines.