Tag: Goafest

Goafest 2023: Unleashing the future of creativity with technology and human talent

AI has revolutionized the advertising and marketing industry, simplifying tasks such as crafting catchy taglines, creating content, and leveraging data-driven marketing. Creativity is evolving to break through the noise and clutter, requiring the inclusion of technology, product innovation, and social media trends.

AI revolutionizes ad industry by simplifying tasks, boosting creativity through technology, innovation, and data-driven marketing. Breaking through noise and clutter, creative approaches now incorporate social media trends​

Goafest 2023: “The ABBY has always been seen as a plus on someone’s CV,” Pallavi Chakravarti

"We looked for relevant subject matter, good brand fits, fresh ideas, sharp insights and arresting execution. The intent was to recognise work that can hopefully compete at the highest level and stand up to the scrutiny of juries around the world," says Pallavi Chakravarti.

Pallavi Chakravarti, founder and chief creative officer of independent creative shop Fundamental, was the jury chair of the Diversity, Equality and Inclusion category at the ABBY One Show Awards 2023.

Goafest 2023: “The evolution of ABBYs in the past couple of years is quite remarkable,” Ashwini Deshpande

"Smaller, independent agencies feel the confidence to share their work in these awards (like the ABBYs) along with the bigger, national or international agencies and brands," says Ashwini Deshpande.

Elephant Design’s Ashwini Deshpande was the jury chair of the Design category of the ABBY One Show Awards 2023.

Jitender Dabas on making Goafest great again

Every industry needs its marquee events to showcase its best. Every industry must have forums where it can present views. Every industry needs festivals to celebrate itself and make its people feel happy and proud to be a part of it.

Senior advertising executive and McCann WorldGroup India’s COO Jitender Dabas opines on key steps that could steer Goafest to glory again.

Goafest 2023: GOZOOP’s Ahmed Aftab Naqvi calls ABBYs the Indian Premier Advertising Fest. Here’s why

"The high quality of entries made the task of selecting the winners extremely challenging for the jury. It is a testament to the remarkable talent and competitiveness within the advertising community," says Ahmed Aftab Naqvi. He was a Jury Chair at ABBY One Show Awards.

GOZOOP’s Ahmed Aftab Naqvi was the jury chair of the Mobile category of the ABBY One Show Awards.

Goafest 2023: What made the cut at ABBY One Show Awards this year?

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.
 (Representative Image: My Life Through A Lens via Unsplash)

Ahmed Aftab Naqvi, Ashwini Deshpande, Pallavi Chakravarti, PG Aditiya and Sabyasachi Mitter on judging ABBY One Show Awards.

Goafest 2023: ABBY One Show Awards releases Creative ABBY shortlists

Among the Advertising agencies whose work has been shortlisted in alphabetical order are BBH, Cheil Worldwide, Cog Culture, Crayons, Creativeland Asia, Enormous, FCB India, Grey Group, Havas Worldwide, Law and Kenneth Saatchi, Leo Burnett, Manja Brand Works, McCann Worldgroup, MullenLowe Lintas, Publicis Health, Scarecrow M&C Saatchi, Sideways, TBWA, Tribes, VMLY&R Wunderman Thompson. (Representative Image: Philippe Oursel via Unsplash)

181 companies entered the Creative ABBY 2023 out of which a total of 110 companies were shortlisted after the first two rounds.

Goafest 2023: AAAI vows to make Goafest, Abby’s relevant for younger adlanders

Ajay Kakar feels that over the years Abbys has also become a testing ground for international award success because entries that win Abby tend to do well globally as well. (Representative Image: Calvin Craig via Unsplash)

AAAI is looking to engage the new gen and younger advertising executives by hosting discussions on the future of creativity.

Goafest 2023: Is AI friend or foe? Microsoft’s Amrita Thapar and Agnello Dias dispel myths

Amrita Thapar, chief marketing officer of Microsoft India and advertising expert and veteran Agnello Dias, shared their views on what is arguably the hottest trend and most talked about technology this year. So far, at least. (From left to right: Amrita Thapar, Anuradha SenGupta and Agnello Dias)

Artificial Intelligence takes centre stage during a discussion at the curtain raiser of Goafest 2023. Here are the key takeaways.

Goafest 2023: Mullen LoweLintas, Wunderman Thompson, McCann make a comeback at the festival

To increase participation and engagement this year, the committee has also launched ‘Goacast’ which is GoaFest’s official podcast. The podcast will offer exclusive interviews and scoops daily from prominent personalities of the industry. (Image sourced via GoaFest website. Created by ChatGPT)

Goafest 2023 will be held on 24th, 25th and 26th May at Grand Hyatt, Bambolim, Goa. The fest will also witness the 54th edition of the ABBY’s.