Hutchison Max Telecom Ltd

Throwback: A boy, a pug and Hutch

After the ad was released, Cheeka gained recognition as the “Hutch dog”, and as the wallpaper most often downloaded by Hutch customers on their phone screens.(Image: A still from 'Hutch boy dog' ad)

The iconic ad film showed no technology nor talked directly about the phone network, yet effectively communicated the message of the reach of Hutch’s mobile network.